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 WELCOME TO SUPERCUTS!
We are excited to introduce you to the premier brand in the hair care industry! With over 2,400 salons and brand recognition above 90%, Supercuts is the flagship brand of Regis Corporation, the global leader in hair care with over 9,000 salons worldwide and systemwide revenue of $2 billion. The following information will introduce you to our business and industry as well as Supercuts positioning in the marketplace, and thank you for taking the time to look into the franchise opportunity at Supercuts!
 HAIR CARE INDUSTRY
The hair care industry is a $65 billion a year business that most people know little about. The industry is highly fragmented, with little organized competition. Approximately 70% of the market share is controlled by independent operators, where the owner of the business cuts hair and generally lacks a sophisticated approach to running his or her business; the other 30% is controlled by national brands like ours! Our growth at Supercuts continues to come primarily from these independent salons that are not able to effectively compete, creating a tremendous growth opportunity for franchisees in markets throughout North America!
INDUSTRY CHARACTERISTICS
The hair care industry is driven by a unique set of characteristics that are unmatched in business ownership! These attributes are what attracts professional men and women to our business, which becomes the building blocks that allow our franchisees to build successful businesses. Forget about cutting hair and look at the business as a business! If you are able to do that, you will see that our business has all the characteristics that are present in today’s most successful businesses.
- $65 billion industry
- Built-in demand
- Needs-based business
- Recession resistant
- Under competitive
- Technology resistant
- Simple & easy
- Few employees
 THE ROLE OF THE OWNER
For Supercuts franchisees it’s not about cutting hair, it’s about growing a business! We are looking for professional men and women who know nothing about cutting hair and possess strong management and leadership skills, good business and financial acumen and a strong desire to succeed. The role of the owner is to run the business side of the business, while leaving the day-to-day operations and servicing of guests to their employees. This frees up the franchisees’ time to work “on their business,” not “in their business,” and enjoy more freedom and flexibility than they ever could have imagined! Our franchisees benefit from:
- Keeping their full-time jobs
- Open multiple units
- Manager run salons
- Limited time commitment
A SOUND APPROACH
Our single focus on the guest, along with our straightforward approach and sound operating principles provide for a winning business model. Franchisees benefit from the systems, processes, technology, training and marketing that only Regis Corporation can provide. It all adds up to a winning combination for our franchisees. Supercuts is anchored in the knowledge, buying power and supportive resources of Regis Corporation — the global leader in hair care.
THE HAIR CARE INDUSTRY IS A MULTIBILLION DOLLAR A YEAR INDUSTRY A WINNING TEAM
Supercuts is part of the Regis Corporation, the global leader in the hair care industry with over 9,000 salons worldwide. Regis has systemwide sales of $2 billion and is a Fortune 1000 company. Last year, Regis served over 154 million guests worldwide!
We bring over 80 years of hair care industry experience to helping people just like you become successfully self-employed! Headquartered in Minneapolis, MN we bring a Midwestern sensibility to running the business, and although Regis is a large corporation, our primary goal is to help franchisees build successful businesses one salon at a time.
NEXT STEPS
Supercuts is poised for tremendous growth and we would like you to consider joining us. We are looking for professional men and women who have strong management and leadership skills, good business and financial acumen, as well as a desire to succeed; while having fun and making a positive impact on your community! We look forward to speaking with you and answering all your questions. Thank you again for your interest in Supercuts!

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