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Images 4 Kids
07/11/2006 - Images 4 Kids Photography Franchise Continues Aggressive National Expansion Plans
Dallas, TX (April 5, 2006) – The American Dream is alive and well and being practiced by small-business owners across the country. One rags-to-riches story is that of Marcia Altizer, founder and CEO of Images 4 Kids Franchising Corp., which expects 2006 revenues to top $3.7 million.
In just two years Images 4 Kids has sold 78 territories in 25 states across the country. Pretty easy to do when you have a concept that allows its owners to make great money, work 6 to 7 months out of the year, and your business model revolves around making kids laugh! The concept is now the fastest growing photography franchise in the industry. For over 24 years Images 4 Kids Founder and CEO Marcia Altizer ran a successful photography business in Dallas, TX and today franchisees around the country are sharing her model of success.
Back in 1981, when Altizer started her business, she was 22 years old, leaving a short, bad marriage with a 9-month-old daughter, an 11-year-old car with no air conditioning and $400 in cash raised from a garage sale. Her father wondered if she was out of her mind to leave a manufacturing job that paid $5 an hour. But after a health crisis, Altizer saw the light.
She would start her own business so that she could spend time with her daughter. And although she had no experience, she used proceeds from an insurance settlement after a car crash to purchase a professional camera, taught herself how to use it and began making the rounds of day-care operations and private schools to photograph students.
“I had no money and no experience. I just crossed my fingers and worked," she says. "If I'd been older and had more sense, I might not have done it. But I was so determined that failure was not an option."
The business allowed her to quit work at 3 p.m. each day to pick her daughter up from school and share her summer vacation.
“It was the best job in the world. The kids would cheer, 'It's the picture lady,' when I walked in. And it was rewarding to run a good, financially strong business where I was able to work around children," Altizer says.
She found that the most profitable segment in photography was the “picture days” held at local daycares and pre-schools. Over this time she developed a business that was the leader in her region and she wanted to share her lifestyle with people around the country. Today Images 4 Kids specializes in providing daycares and private schools with high-end, studio quality portraits. They photograph children ranging in ages from infants to 5 years old.
Amazing Growth!
In 2004 Images 4 Kids began to franchise and opened an astonishing 55 areas around the country. The new owners love the concept and the plan for 2006 is to have over 120 franchises nationally by year end. In the next five years Images 4 Kids plans to take a share out of the estimated $1.5 billion photography business with at least 500 locations nationwide. What is one of the keys to explosive growth like this? Prospective owners are attracted to the magic of working with young children and capturing perfect images that will become treasured memories.
Another Key Difference- State of the Art Technology
Images 4 Kids offers a tremendous advantage over the traditional film based photography by providing a digital photo system. Owners have the ability to provide the limitless potential of digital graphics with superb quality without the hassle and expense of purchasing, developing, sorting, enlarging, and mailing film. A large percentage of the Images 4 Kids franchisees worked in the IT industry. Today with digital photography, it's more like computers and they aren't required to have any photography experience...Images 4 Kids trains them.
Additionally, Images 4 Kids offers a proprietary e-commerce system that represents the latest technology for online photography ordering systems. Images 4 Kids online ordering system gives parents the option to view proofs and order their children's portraits on the internet. It's secure, safe and convenient. What does this mean for their owners? More sales, more profits, and a competitive point of difference!
9 to 5 Corporate Lifestyle? A Thing of the Past!
Many of the Images 4 Kids franchisees have “burned out” with years of working in corporate America. For them their vision of the ideal lifestyle is to operate a professional business, the ability to be home early each day, have five months off every year and get paid very well for doing something they love. All of this while building equity for themselves in a fast growing and recession proof business.
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About Images 4 Kids
Images 4 Kids, founded in 1983, has grown to over 78 units 25 states and is becoming the “picture day” photographer of choice in daycares and pre-schools nation wide. Over the next five years, Images 4 Kids anticipates to grow to 500 units
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