• Ambition- There are three types of people: people who want things to happen, people who watch things to happen and people who make things happen. Ambition can be a really powerful value if it leads to people being the change they want to see in the world.
• Transparency-There is too much at stake for a company to fall into a trap of passive-aggressive behavior. If people are honest, open and direct in all conversations you save a lot of time.
• Empathy-  Empathy is not something everyone possesses and for those who do, it is a gift. The ability to understand the challenges that others deal with, what they care about and how you can help them thrive to hit their goals and maximize their potential is a character trait to look for in every hire you make.
• Adaptability- How well does a person handle ambiguity?While perfection is never possible, how well we adapt to change will determine how durable our success will be. In a world of ambiguity those who can roll with the change and still perform are prime time players you want on the team.

• Accountable- The obligation of an individual to account for his of her activities, accept responsibility for them and to disclose their results in a transparent manner.
• Focused- If you are focused on doing too many things you won’t do anything really well. By putting an emphasis on this value you are able to create an environment where people spend their time creating waves of productivity versus ripples.
• Integrable-Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistently moral and ethical standards and a business should surround itself with people who care deeply about integrity. When this happens everyone benefits -- partners, customers and most importantly your entire employee base.