Ad purchases vs. your public relations effort to boost bottom line sales:

• Look locally and frugally at all of the advertising options in your particular area. A good place to start is your local newspaper. Many newspaper bureaus even have in-house assistance for creating your ad. Plus, many franchises will have an advertising kit from which you can select appropriate creative (ads) that you can use in your local market.

• Online advertising has become so fragmented (in a good way) and inexpensive (even better), it practically begs for further investigation. Did you know that you can even advertise on Facebook for as little as you wish? You can literally create your own budget cap! 

• Local radio advertising is an extremely competitive business and stations are constantly coming up with ways to engage both the listener AND their advertisers. Here’s a quick tip—with the beginning of the school year here, you would do well to inquire about advertising during local high school football game broadcasts. You may be pleasantly surprised at not only the reach of your message, but the amount of local people tuning in!