Facebook, LinkedIn, email, and Twitter are all innovations in customer communication that have allowed for greater efficiency for small businesses and franchises alike. The good news is that it is possible to create, build, and maintain close relationships online.
The even better news is that a solution exists that can take away most of the confusion of customer communication. Effective, free, and at your fingertips: ask the customers what they want.
- First, decide which option best suits the circumstance. Perhaps, the first proposal is delivered in person, and the next time it might be more effective to deliver it via high-tech email.
- Second, ask your customer how they want you to connect with them and then set up the capability to do so from your end, be that setting up a Facebook account or investing in USPS stamps.