Here’s what prospective franchise owners should know about FranNet and how it’s different from other franchise broker networks:
- FranNet consultants truly are consultants. They live and work locally, so they have emotional and financial investments in the local community, and through honest networking build trust-based relationships with local candidates. Many candidates come via local outplacement or as referrals from local CPAs, attorneys and friends. That’s why FranNet consultants tend to have higher placement rates, and their clients succeed more often than business owners who go it alone or use other services.
- Other broker networks work Internet leads and at times pilfer them from franchise brands by advertising on franchise portals without the franchisors’ permission. FranNet does no such thing. – Local consultants and in person, local clients.
- Internet leads are commodities, and the goal of many brokers is simply to close deals. Since they don’t live nearby and won’t ever see the candidate, they lack the sincere interest a FranNet consultant has. When you live and work near a client who is thinking about opening a franchise, you are motivated to make sure they are successful.
- Most important, the leads that FranNet works with are people who otherwise wouldn’t open a franchise, so FranNet consultants are automatically thinking in terms of finding the right fit between franchisor and franchisee, not hammering a candidate already predisposed to look at franchises into a slot. Often, FranNet candidates aren’t even thinking about franchising as an option until the consulting process determines that it might be a good fit.
Interested in learning more about why FranNet is a franchise network based not on sales or placements but on that rarest of commodities in business, trust? Take a look at www.frannet.com.