• • • FRANCHISE TIP • • •
Network Better
- Not a contest: Running from person to person collecting business cards is not a networking game. You cannot build a relationship by just handing out your business card. Make a goal to speak with a few people at each event and really listen to what they need.
- Focus on building relationships: Networking is a long term project that can build your list of contacts over time. Even if the network groups dissolves, you still have great contacts.
- Follow up: You are at the event a short time. You need to follow up with contacts soon after the event. This is when you can meet with the person to really find out what they need and how you can help them.
- Ask open-ended questions: It’s hard to have a conversation with someone who just says “yes” and “no.” Make sure to ask questions that cannot be answered with just one word and questions that allow longer explanations.
- Be a good networker: Share referrals and ideas with people. Sometimes you will need to be the first one to get the ball rolling.
- Secret formula: listen and follow up: These two tips were previously mentioned but collectively are key to successful networking. Listen to what your fellow networker needs and then follow up with a meeting or a cup of coffee a few days later to chat about filling those needs.
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