Every person who has had the courage to start a business has done so with imperfect information. There are always unknowns. We all wonder, “Is this even a good idea? How can I be sure? What can I do to prevent my business from failing? What direction should I take next?”

These are critical questions -- questions that I’m betting have kept you tossing and turning at night more than once. Are they fundamentally unanswerable? I don’t think so. What successful entrepreneurs do is let the market tell them what it needs. When you need answers, that’s where you should turn.

The path to becoming a successful entrepreneur is strewn with obstacles. Bumps in the road are perfectly normal. You have to have faith and be flexible. In many cases, you may actually need to start over. The good news is that each of your experiences -- good and bad – is an opportunity to learn. But you have to truly listen to pick up on the lesson.

So, what do I mean by "let the market tell you what it needs"? That you should never forget to listen to your audience. You could wrestle with yourself internally and agonize about a difficult decision for ages. But I think you’d be much better off seeking the opinion of people who actually matter.

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