• • • FRANCHISE TIP • • •
Email Marketing Tip
- Punctuation is being over used in emails.
- Instead of focusing on the punctuation to do the work for you, focus on quality content that reinforces the importance of message without the need for “!!!”.
- Many spammers like to over use !!!!! and ????? to get your attention. You do not want to be compared to them.
- So read over your email to keep the punctuation simple and emphasize with words to express the excitement of your message.
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