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Monday, 12/19/2016

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• • • FRANCHISE TIP • • •

Franchise Tip
CEO under 30 is possible, if you follow these rules.

Here are three things you should do to qualify as CEO material, even if you are short on life experience -- but still big on energy and bold ideas:

1. Build a team to compensate for your shortcomings.

Even a seasoned executive needs a sounding board of people who can offer guidance, particularly for areas that fall outside his or her core expertise. For young leaders, this is essential, to avoid serious mistakes. Lack of experience can lead to very painful consequences: hiring the wrong people, spending too much money, getting stuck with bad contract terms, or falling afoul of the law -- to name just a few.

Consider the example of Mark Zuckerberg and Sheryl Sandberg at Facebook: He drives the products, while she is the more business-oriented person. They complement each other with their skills, and work together to achieve a common goal of building a successful company. Google co-founders Larry Page and Sergey Brin (both 25 years old when they founded the company) brought in a more experienced Eric Schmidt so that they could gain management depth before taking over in their own right.

When building your leadership team, then, don’t look for people who are exactly like you. Find those who can round you out and challenge you to grow. 

2. Use the power of positive -- and negative -- thinking.

If you are launching a business when you are still in your 20s -- without scars from past challenges -- you will have some advantages and many disadvantages.

The biggest disadvantage is the lack of a track record, which a potential investor might want to use to evaluate your probability of success. This can be overcome only by spending many hours selling your idea to as many people as will listen to it. In the venture capital universe, Bay Area investors have traditionally been the most willing to take a gamble on an untried team. Another potentially helpful strategy is to hire a more seasoned person to front the fund-raising, but take care not to lose control of the business in the process.

An interesting advantage you may have as a young leader, meanwhile, is the likelihood that you probably do not know what is not possible; yet, you will attempt to do it anyway. This might result in a breakthrough that a more experienced person might miss due to a past negative experience. And that would be wonderful. But real breakthroughs are relatively rare. Most progress is incremental, and to attain incremental success, tapping into the experience of previous successes and failures can be very helpful.

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