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Monday, 12/19/2016

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• • • FRANCHISE TIP • • •

Franchise Tip
Success for the Solopreneur

Characteristics found in the most successful solopreneurs.

1. Passion

If you have nothing else, you should have passion for the work you're doing. That passion will show through every time you talk to someone about your business, prompting others to want to learn more about it. It will also carry you through numerous rejections and long hours of seemingly thankless work. Most important, though, if you enjoy what you're doing, your work will be mostly fun. Instead of chasing after the next big technological innovation, think about your own hobbies and interests and build a business that speaks to those.

2. Determination

Before you start, it's important to understand that you will experience failure. It's an inevitable part of running a business. You'll miss out on that great new contract or you'll be rejected by one investor after another. The key to success is to allow those rejections to strengthen your resolve to succeed. When you're determined to reach your goal no matter what anyone else says, no one can stop you.

3. Creativity

If you've come up with an idea and put it in motion, chances are you're at least a little bit creative. You will call upon your creative nature repeatedly over the course of building and growing your business. You'll be creative in the way you approach pitching your product to a roomful of potential investors. You'll be creative in the way you position your social media campaign to stand out in consumers' newsfeeds. And, perhaps most important, you'll be creative in the design choices you make for your product packaging, logos, websites, and all of the other visual media you use to promote your business.

TO READ THE FULL ARTICLE, VISIT INC.