Many marketers know that they need to start using video, but when it comes time to sit down and create one, they're lost for what to do. Here are a few ideas for both pre-recorded and live videos that your business could actually use.
Pre-Recorded Video Ideas
Beginner
- Create short “Thank you” videos from your team to new customers or customers that you upsell.
- Screencast a demo of your product.
- Create an animated GIF of how to perform a function of your tool. (Want help? Learn how to make an animated GIF in this post.)
- Film 15-second testimonials from real customers and evangelists.
Intermediate
- Film extended customer testimonials and user cases (roughly around 3 - 10 minutes).
- Create longer product demonstrations and whiteboard-style videos with recognisable members of the company.
- Do a short introduction of the company and its mission and vision.
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