Nail the Narrative
Obsessive preparation isn’t just about laying out a detailed and compelling business case (though that’s certainly essential). For Metric Labs it was also about getting the story and experience right. From the beginning the team was determine to make their pitch an immersive and compelling story.
"We believe in a narrative as a way of getting people onboard and conveying high-level concepts," explains Demetrius Madrigal, Metric’s VP of R&D and McClain’s co-founder, so the presentation they developed was designed to convey exactly what it’s like to be a user of the product, up to and including storyboards visually illustrating major use cases.
"You can’t just lay everything out in a presentation. You need to tell a story about what the user is going to do from the second they wake up until they go to bed," says McClain, who reels off a little tale of a weary business traveler with the product on his nightstand and limited space in