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Muscle Beach® Fitness Club Franchise

Benefit From A Proven Business Model

A Track Record Of More Than 75 Years Of Demonstrated Success

Your probability of success will be greatly increased with Muscle Beach®, the brand that has stood the test of time with more proven longevity than any other fitness institution.

Traffic Starts With A Brand That’s Recognized And Respected

With a lineage spanning more than 75 years, Muscle Beach® is not only the most recognized, but also the most respected name in fitness.

Gain The Competitive Advantage That Comes From Being The Origin Of An Entire Industry

Send a powerful message that establishes your fitness business as the only one based on the origin of fitness.

With An Exclusive Brand, You Won’t Be Confusingly Similar To So Many Others

Because there’s no other name like it, Muscle Beach® is an exclusive brand that CAN NOT be confused with any other. When brands contain the same common terms, like fitness or gym, they become confusing similar to one another, resulting in BRAND CONFUSION.

A Multitude Of Options, Not Just One

Unlike other fitness opportunities, Muscle Beach®, the flagship brand of Multinational Brands®, Inc., isn’t a one-trick pony. Rather than focusing on just one segment of the market, i.e. fitness clubs, our unique business model penetrates the market using a much broader approach. In addition to fitness clubs, our model encompasses a wide variety of options that also includes: tanning salons, massage studios, sports beverage bars, sandwich shops, sports nutrition centers, and fitness equipment stores. With so many choices, your business will be able to easily adapt to an ever changing marketplace, and you won’t be trapped in a single-format franchise that limits your growth and potential.

If A Fitness Club Is What You’re Looking For, We Have 23 Formats To Choose From

Based on a one-dimensional business model, most fitness club franchisors offer only one format. That’s why when the market goes soft, their inability to adapt often puts their franchisees out-of-business. On the other hand, because Muscle Beach® has so many formats to work with, there’s almost no way you can fail. Imagine the kind of success that could come from owning your own gym, fitness center, card key club, athletic club, personal training studio, men’s gym, women’s fitness center, or gymnastics facility! Plus, you can change formats any time. Where else could you possibly get that much flexibility and leverage?

A Dealership, Not A Franchise

When it comes to certain industries, such as food, the amount of control necessary to keep everything in order requires a franchise. But when it comes to fitness, the overburdening controls of a franchise are simply not necessary. A dealership, with a guideline system, can provide more than enough control to keep everything running smoothly.

A franchise is the MOST EXPENSIVE way to start and run a fitness business. It requires a whopping franchise fee that can chew up as much as $35,000 of investment capital, a staggering royalty that can eat up an additional $2000 of revenue each month, and a shocking advertising fee that can devour another $1000 of income every month. Because a dealership eliminates or greatly reduces many of these fees, it’s not only the LEAST EXPENSIVE way to break into the business, but the most cost-effective business structure for keeping expenditures to a minimum.

A franchise will often require the use of brand new or corporate-colored equipment, which despite lack of wear and tear, will have to be replaced at various intervals throughout your life cycle. Many franchises also require corporate-colored decor. By subjecting yourself to these unnecessary outlays, your initial monetary investment will soar to an astronomical level, resulting in lower profitability down the road and a much longer capital recovery time!

The Industry’s Lowest Fee Structure

After the initial investment of getting your club up and running, BOOM, then come the FEES! Our low dealership fee of just $2995 per year* accounts for less than 1% of a club’s average annual revenue. Some fitness clubs chains will put the knife to your throat, gouging out as much as 7%!

Competitive Advantage

Muscle Beach® is not just another empty, meaningless, insignificant fitness or gym brand. Over the years, we have been bestowed many accolades, which will give you an almost unfair, competitive advantage over any other brand.

Legendary Name – We pioneered and gave birth to the fitness movement, and subsequently launched a multibillion dollar industry.

Historical Significance – We are the storied venue Where Fitness Was Born™, and thus, predate all other fitness entities, including Gold’s Gym® by 3 decades.

Tradition – World renowned as The Birthplace Of Fitness®, we are rich in history and steeped in tradition.

Status – We not only defined a movement, but a way of life.

Prestige – We have stood the test of time, with more proven longevity than any other fitness institution.

Respect – Over the course of time, more people have paid respect to our hallowed ground than any other fitness venue.

Recognition – It only stands to reason that when you have been around for more than 75 years, decades longer than anyone else, people are going to recognize you above and beyond everyone else.

Household Name – For the better part of a century, we have been a household name.

Credibility – For the past 75 years, we have been the face of fitness.

Identity – What majestic Pebble Beach® is to golf, legendary Muscle Beach® is to fitness.

Exclusivity – We are an exclusive brand that doesn't look or sound confusingly similar to any other.

Strength Of Name – Effortlessly generate traffic, with little or no advertising expenditure, using the one name more associated with fitness than any other.

Corporate Support

Expertise that will help you make critical decisions involving location analysis, site selection, lease negotiation, design, layout, decor, construction, choice of equipment, and financing.

Various tools and resources, including software, to assist you with such daily operations as: membership management, profit center management, administrative duties, front desk responsibilities, phone call procedures, providing customer service, hiring and training staff, and proper maintenance.

Assistance in implementing proven membership sales and retention methods.

An advertising department that produces innovative ad campaigns, promotional materials, and powerful marketing tools.

A graphics department that makes our promotional material shine.

A creative department that comes up with powerful, protected slogans, too many to mention here.

An interior design team that will help you decor your club with inspiring murals that will take your members back in time, back to The Place Where It All Began™, back to Muscle Beach®, The Birthplace Of Fitness®.

A brand conversion department that will assist you in seamlessly converting your establishment to our brand.

A legal team responsible for protecting our brands on a global basis.

Guidance from an organization headed by an individual with the necessary business acumen, along with an MBA, and 40 years of experience in the business spanning 5 decades.

Own A Piece Of The Most Legendary Fitness Brand Of All Time

Muscle Beach® is a subsidiary of Multinational Brands®, Inc., the world’s largest fitness promotion. With thousands of locations projected in hundreds of global markets, we’re well on our way to becoming the most globally dominant fitness club chain of all time!

Don’t miss out on this once in a lifetime opportunity. We invite you to get started today by filling out the request form.

© 2008-2009 Multinational Brands®, Inc. All rights reserved. The trademarks, service marks, slogans, logos, text content, and multimedia design of Multinational Brands®, Inc. are the intellectual property of Multinational Brands®, Inc. Any use of such property, without prior written consent of Multinational Brands®, Inc., will be treated as theft of such intellectual property, and any violators, anywhere, will be prosecuted to the fullest extent allowable by trademark and copyright laws, international treaties, and by the World Intellectual Property Organization. All terms and conditions referenced here within are subject to change, without notice, at the discretion of Multinational Brands®, Inc. *Applies to certain fitness formats only.

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