The Valpak Direct Mail Franchise Opportunity

• $49 billion industry is growing at 8% annually.
• The sustained growth rate of Valpak is more than double the industry average.
• Share in passive revenues from over $150 million in national & intermarket sales.
• Unlike most franchise opportunities, Valpak is not a royalty-based system. This means you keep a larger share of the profits generated by five different revenue streams.

• We pioneered the industry almost 40 years ago and continue to be the leader.
• Valpak is twice as large as its next two competitors combined - the #1 brand by far.
• We mail more than 500 million envelopes a year containing more than 20 billion local, regional and national offers to nearly 46 million households monthly.
• Nearly eight out of 10 adults receiving the Valpak envelope open and look through it (Source: Consumer Communications Inc., March 2004).

• Valpak has a rich heritage dating back to 1968.
• Valpak is an affiliate of Cox Newspapers. Cox Newspapers is a division of Cox Enterprises, one of the largest media companies in the U.S.
• Simple business model.
• Valpak helps businesses grow by attracting new customers with repeated, high-quality direct mail offers.
• Our successful franchisees and sales representatives build relationships with local business owners in their respective markets by offering proven advertising and marketing solutions.
• Valpak handles all of the printing, distribution and graphics associated with your mailings, leaving you to concentrate on sales and sales related activities associated with running the business. This allows you to focus directly on what makes you successful!
• Proprietary software and technology tools help you focus on the unique opportunities of running a Valpak office.

• More than 300 hours of training are available per year!
• Multiple regional and national conventions held annually for owners and sales representatives.
• Comprehensive new franchise owner training for first year franchisees.
• Team One - a group of dedicated professionals provides close supervision and assistance to help insure smooth start-up.
• The Valpak network is supported annually by a corporate advertising budget of more than $10 million.
• Monthly national promotions tie in with major entertainment names - recent mailings included Warner Bros., CBS, TNT, NASCAR, Sony, 20th Century Fox and Paramount.
• The Valpak family of franchises and home office support provide the help and guidance necessary to grow your business effectively for the life of your franchise.

• Initial franchise and training fee - $17,500.
• Territory costs are based on size of market - starting at $25,000.
• Opening inventory - none.
• Great start-up program to help you get started fast.
• Location - may be home-based or operated from office.
• Net worth requirement - minimum of $150,000.
• Liquidity requirement - minimum of $75,000.
• Offered by prospectus only.

• A strong sales background.
• Ability to sell as well as the ability to hire & train sales people.
• A passion to control one’s destiny in a sales related industry.
• The ability to build relationships with current and future clients.
• Sales management capabilities.
• Must either live or have the ability to work full-time in the market in which your franchise will be located.

• The ability to prospect.
• Good listening, questioning & presentation skills.
• The ability to handle and overcome objections.
• The ability to close.
• Strong organizational skills.
• Computer literacy.