In an industry primed for exponential growth, Urban Float has quickly become the national leader.

The Urban Float brand is focused on providing float clients with a superior experience. From our meticulously designed retail float centers, to our cutting-edge floatation tanks and our commitment to providing our clients with exceptional customer service, Urban Float has set the bar high.

The team behind Urban Float has over 75 years of retail and wellness experience. The culmination of this experience has led to the development and outstanding financial performance of the Urban Float centers. The business is built on a membership model with a recurring revenue stream.


During a float you are suspended effortlessly in a supersaturated solution of epsom salt and water within a light and sound controlled environment that reduces sensory stimulation and effectively suspends the effects of gravity on the central nervous system. The water is at skin temperature and after a few minutes you lose the awareness of where the body ends and the water begins. Resting in this unique environment creates profound changes within the mind/body system and actually improves the overall function of the brain and central nervous system. After your first float you may think it seems like magic but it’s actually backed by over thirty years of mainstream scientific research in human performance.

We’re all familiar with how Stephen Curry physically prepares for his role as an MVP-caliber basketball player. But, what we don’t often get to see is Curry training the hardest part of his game—his mind. ‘Overcome’, presented by Kaiser Permanente as part of their ‘Train the Mind’ campaign, tells the story of Stephen Curry training his mind to deal with pressures and expectations as he prepares for the postseason using sensory deprivation pods.


In 2016, Urban Float has quickly proven itself as one of the most exciting franchise opportunities available. Why? The economics of our business model are formidable. After years of perfecting our concept, it seems that we have now captured the attention of a variety of renowned franchise owners and entrepreneurs from across the country.


 For us, Urban Float represented an opportunity to be ahead of the pack. Rather than starting a business in food or a generic service-based business, where competition is extremely high, we identified an industry with high demand, and very few businesses meeting this demand.



We have learned that there is an incredible demand for floatation centers and specifically, the Urban Float brand. Every location that we have opened is successful. The world is seemingly in more need of disconnection, relaxation and overall well-being than ever before. Subsequently, our goal is to provide all major markets and communities with an Urban Float center as quickly as possible, whilst maintaining a healthy and strategic growth rate.

Our belief is that in order to replicate the success we have seen with Urban Float, we need partners who deeply care about their business, and are passionate about improving the wellbeing and lives of those in their community. For this reason, and many more, the franchise model makes great sense for Urban Float.

For you, the Urban Float franchise model list of benefits include a much higher likelihood of success than in a sole partnership*: expedited time to get your store open; initial training from experts in this industry, from those who have already made the mistakes so you don’t have to; the selling power of a known brand (check out our current google/yelp reviews!); assistance from one of the best retail real estate guys in the country to ensure you open in the best possible location; guidance in marketing to ensure you’re centers maintain a high occupancy rate. The list goes on…

  • Franchise businesses account for 8% of service businesses, but command 40% of all service-related revenue.
  • According to the U.S. Department of Commerce, less than 5% of all franchise outlets fail annually.
  • Franchise businesses generate $1.5 Trillion dollars in economic output.
  • There are more than 800,000 franchise businesses in the U.S.
  • Franchising industry has created over 18 million jobs in the U.S.
  • Franchising industry shows consistent growth even during a recession.