In 2005, while enjoying his status as Houston’s most esteemed dog trainer, Jim and Leila Burwell decided to formalize Jim’s home dog training business concept, leverage his experience, his contacts, his reputation and his curriculum through the creation of The Jim Burwell Dog Training Franchise Corp., parent company of Jim Burwell’s Petiquette™.

Sharing “The Burwell Method™”

Through this unique small business franchise opportunity, Jim provides like-minded men and women the tools, know-how and support to successfully and properly train dogs, while they form, build and manage their own lucrative, rewarding careers and businesses for years to come.

Your Dream Come True?

If Your Answer to the Following Questions is YES,
Then Jim Burwell Invites You to Learn More

Maybe owning your own in-home, pet dog training franchise is a dream come true for you. It sure has been that for Jim and Leila Burwell! You can do some assessing on your own. And Jim and Leila can assist you in a single, no-obligation meeting, too. Ask yourself:

Do I love dogs?

Do I enjoy being around other dog lovers?

Do I have a desire to create a successful and satisfying career path out of my love of dogs?

Do I want an opportunity to shape my own destiny as a dog trainer?

Do I have patience for teaching, coupled with the desire to serve people?

Am I motivated to excel? Able to “self start” and work hard, if given the education and tools I need?

Have I got a sense for what’s “good business”?

Can I sell myself in a personal, one-on-one setting?

Do I appreciate the power of teamwork?

Do I have the time and interest to devote to learning the skill sets of dog training, counseling pet owners on behavioral problems in dogs, and starting and running a home based business?

Would I enjoy the benefits of a protected territory marketing Jim Burwell’s Petiquette™ In-Home Dog Training?

Would I enjoy representing the most respected name in dog training?

Jim Burwell’s Petiquette™ offers you the benefits of a 20-year proven method of dog training and behavior modification, using positive reinforcement to achieve your training goals, and a working partnership with an expert like no other — who is committed to your success.

Why A Petiquette Dog Training Franchise?

A Franchise Business Like No Other

There are other franchise opportunities open to you. There are even other dog-training opportunities available. So, why would you want to your business to “wear the Petiquette trademark”? Here are just a few reasons why.

First and foremost, Jim Burwell, one of the nation’s most admired dog trainers, makes us unique. As our franchisee, you will sell training by “The Burwell Method™.” No competitor can do that.

Our franchise requires less investment of capital than most.

Our franchise requires less financial risk, or liability, than most.

Our franchise requires you to make no investment in real estate.

Our franchise asks you to make no investment in personnel other than yourself.

Our franchise corporation will provide advertising support in the start-up of your operations.

Our franchise allows you to determine your own time commitment. You define your own earning capacity.

Our franchise is committed to helping you succeed with expert follow-up assistance.

Our franchise allows you flexibility in where you can go to deliver your training services.

Our franchise organization is hands-on, people helping people. You will never be “out there alone.” Jim Burwell will be personally accessible to you.

Franchisee Profile

What Makes a Good Petiquette Trainer?

Excellent question! The answer really has three parts, and it’s our pleasure to answer all of them for you. If you have other questions, please send them along. We’ll answer you promptly.

What qualities will make you a good dog trainer?

A good trainer sincerely loves and respects pet dogs.

A good trainer uses only humane training techniques. (The best trainers use The Burwell Method™, of course.)

A good trainer delivers what he or she promises.

A good trainer is punctual, ethical and fair.

A good trainer resists talking about him/herself, and instead focuses attention on the pet and owner, asks pertinent questions to get to any and every problem, and can address each challenge without allowing personal attitudes and expectations to interfere.

A good trainer is a people person, able to communicate well with the client. Being sensitive to the client’s feelings allows a good trainer to know the owner’s emotional commitment, while at the same time gather useful information about how the owner’s feelings affect his or her dog’s behavior.

A good trainer follows up with each client with a genuine concern.

A good trainer gets personal gratification from training well done.

What additional qualities are Petiquette and Jim Burwell
looking for in a franchisee?

A desire to create a successful and satisfying career path from a love of and a passion for dogs.

A desire for an exciting opportunity to be in charge of your own destiny.

Patience for training dogs coupled with excellent people skills.

A motivated, “self-starter” work ethic.

A sound, reliable business sense.

Good organizational skills.

Sales and marketing skills.

A strong affinity for teamwork in building a successful partnership with the Petiquette organization.

What type of investment is required to become a Petiquette franchisee?

Investments come in two types. The first type is money. The initial franchise fee is $ 25,000. The investment range is $67,450 to $72,200 (includes franchise fee, training fee and his or her protected territory).

The second type of investment is time. Jim Burwell personally trains each and every Petiquette Franchisee. The comprehensive training program teaches the skill sets of dog training, counseling pet owners on behavioral problems in dogs, and starting and running a business, and requires six weeks of formal study and instruction, as well as “in-the-field” internship, working alongside Houston’s most acclaimed dog trainer.

Do you hear “opportunity barking”? We hope so. Learning more is easy and carries no obligation. We welcome your interest.


Petiquette is a member of the International Franchise Association (IFA). The IFA has represented leaders of many industries, who are committed to the highest levels of excellence and adhere to the IFA’s Code of Ethics.