FranchiseWorks.com | The Franchise Research Institute Celebrates Eight-Year Anniversary. Now offers its proprietary survey results for free.
Lincoln, Neb. - The Franchise Research Institute®, established to study and promote high standards of excellence throughout the franchise
industry, will celebrate its eighth anniversary this fall and will now offer free access to its proprietary FranSurvey®results.
“We are excited to be celebrating our eight year anniversary, and even more excited to be able to offer our survey results at no cost to consumers,” said Jeff Johnson, founder and CEO of Franchise Research Institute. “We look forward to helping Franchisors
reach their potential for many years to come, and continuing to assist prospective franchisees in identifying top franchise opportunities.”
Founded in 2002, the Institute works to help franchisors gain a clear understanding of how their efforts are perceived by franchisees, and offers them counsel on how to maximize the effectiveness of their support programs and communications.
The primary tool that is used to measure effectiveness is the FranSurvey. For franchisors and future prospects, FranSurvey Certification is a sure sign of the health of the enterprise.
Through the course of their work, the Franchise Research Institute has determined that the differentiating factor between high performing franchise brands and mediocre or poor performing brands is the quality of the franchisee/franchisor relationship.
“At The Franchise Research Institute we believe the ultimate benefit of working with us is the ability to determine whether or not your franchise
operates as efficiently and effectively as possible,” said Johnson. “Based upon the research results, we also advise the franchisor of the steps necessary to take their franchise to the next level.”
More information on FranSurvey is available at http://franchiseresearchinstitute.com/overview.asp
The Franchise Research Institute has certified the following World-Class Franchises during the past year:Alphagraphics
Bright Star Healthcare
ComForCare Senior Services
Express Employment ProfessionalsExpress Oil Change & Service Center
The Goddard School
Great Harvest BreadThe Interface Financial Group
Mosquito SquadReBath Corporation
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