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• • • FRANCHISE NEWS STORY • • •

Date: 8/18/2010
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Spicy Asian BBQ Sandwich at Charley’s Grilled Subs – It’s Back!
FranchiseWorks.com | Spicy Asian BBQ Sandwich at Charley’s Grilled Subs – It’s Back! Philly Steak Sandwich Franchise Leader Responds to Consumer’s Requests to bring back Asian-Inspired Favorite.

Columbus, OH – After a long-awaited year, sandwich franchise Charley’s Grilled Subs will reintroduce the Spicy Asian BBQ sandwich nationwide on August 16, 2010, adding an ethnic flavor to the restaurant’s traditionally all-American lineup.

Like all sandwiches at Charley’s Grilled Subs, the Spicy Asian BBQ is made-to-order with 100 percent USDA Choice Steak, all natural cheeses and fresh vegetables. As a Korean-inspired menu item, the sandwich features steak cooked in a rich marinade complete with pears, green onions and Eastern spices—filling it with flavor as it hits the grill. Charley’s Spicy Asian BBQ is topped with provolone cheese and served on a warm sub.

The American palate has become much more receptive to different flavors and Charley’s is proactive in responding to the shift.

“We’re taking the traditional Philly Steak Sandwich that everyone loves and adding flavors that you wouldn’t expect,” said Chung Choe, Senior Product Engineer for Charley’s Grilled Subs. “This is helping us step out of the box to reach a broader demographic.”

The Spicy Asian BBQ sandwich will be available at all locations nationwide for a limited time only.

“We couldn’t believe the incredible response we received when we launched the Spicy Asian BBQ menu item last year,” said James Pa, Vice President of Brand Management for the sandwich franchise chain. “We have gotten requests upon requests to bring it back, so we’re thrilled to offer it again.”

About Charley’s Grilled Subs
Charley’s Grilled Subs is famous for their hot, fresh made-to-order Philly Steak Sandwiches and other 100 percent USDA choice steak, chicken and deli subs, gourmet fries and freshly squeezed lemonade. The company, headquartered in Columbus, Ohio, has more than 400 locations worldwide in 44 states and 15 countries. Founded in 1986, more than 90 percent of all Charley’s Grilled Subs restaurants are run by franchisees.

If you would like more information about owning a sub sandwich franchise, go to http://www.franchiseworks.com.

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FranchiseWorks.com was established in 1999 with the goal of providing qualified prospective entrepreneurs with the right franchise or business opportunity that meets his or her needs. We showcase hundreds of franchise and business opportunities in a variety of industries including new start-ups to established companies. www.FranchiseWorks.com also has information on franchise financing sources, business opportunity and franchise trade show schedules along with the latest franchise news. For additional franchise information visit http://www.franchiseworks.com or the franchise blog - http://franchiseworks.blogspot.com.