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• • • FRANCHISE NEWS STORY • • •

Date: 5/6/2010
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Franchise Opportunities Are Brewing For Dunkin' Donuts Franchise In Detroit.

FranchiseWorks.com | Franchise Opportunities Are Brewing For Dunkin' Donuts Franchise In Detroit. Company Hosts Franchise Development Seminar on May 19 to Fuel Leading Coffee and Bakery Franchise Chain’s Growth.

CANTON, MA (May 2010) - Dunkin’ Donuts, America’s favorite every day, all-day stop for coffee and baked goods, is seeking to expand its presence in Detroit with today’s announcement of a seminar on May 19 to discuss franchise opportunities brewing in the market.  Dunkin’ Donuts franchise development throughout Detroit is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery franchise chain’s growth.

The market is currently home to 56 restaurant franchises and Dunkin’ Donuts is pursuing franchise opportunities to develop Detroit with both existing and new franchise ownerss.  Special development incentives are available which include reduced royalty fees for three years and an extra $10,000 in local store marketing for stores that open on time*.   Most recently the Clinton Township and Orchard Lake Road restaurants have been remodeled in the company’s 2015 design, which includes a new décor package that reflects the current trends of today.

Dunkin’ Donuts executives will be in town to host the franchise seminar on May 19 at 11 a.m. at the Hilton Garden Inn, Detroit Metro Airport (31800 Smith Road) to share the benefits of owning a Dunkin’ Donuts restaurant.  To register for the event and learn more, please contact Michelle Solomon at Michelle.Solomon@dunkinbrands.com or (781) 737-3714.

In 2009, the company experienced strong expansion results, including the opening of 351 net new locations worldwide and 131 new signed franchise commitments in the U.S.  For the year, Dunkin’ Donuts opened 171 net new restaurants in the U.S., of which 90 percent were outside of the brand’s core New England market.   Included among these new and planned outlets are non-traditional locations such as airports, arenas, travel plazas and universities.

“Dunkin’ Donuts is looking for qualified candidates with foodservice, operations and real estate experience to join our team to help expand the brand’s footprint in Detroit and the surrounding areas,” said Grant Benson, CFE, vice president of franchising and market planning, Dunkin’ Brands, Inc.  “Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests’ everyday, and we encourage interested parties to attend our franchising seminar to learn how they can open a Dunkin’ Donuts restaurant in their community.”

To drive its expansion efforts, Dunkin’ Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets.  As a result, the company continues to expand with single franchises and multi-unit franchise opportunities with no minimum unit requirements.

Ideally, franchisees should possess a minimum net worth of $500,000 and liquid assets of at least $250,000, but financial qualifications will vary based on the opportunity available by market.  This evolution of Dunkin’ Donuts’ franchise sales effort enables the brand to expand in markets more aggressively, while balancing its market penetration and maturity.

Building a solid network of stores within a market enables Dunkin’ Donuts to invest in a distribution model that provides a consistent, high-quality product guests expect “in the way and on the way” of their daily routines.  In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.

According to Benson, “Dunkin’ Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day.  Our recent and ongoing menu enhancements meet the needs of today’s on-the-go consumers, moving Dunkin’ Donuts beyond breakfast with high-quality food and beverage items available all day.”

Historically a doughnut and hot coffee chain, Dunkin’ Donuts has expanded its offering to include frozen and iced beverages, a full bakery assortment including bagels and muffins, breakfast sandwiches, and an all-day Oven-Toasted menu which includes flatbread sandwiches, Wake-up Wrap, and buttermilk biscuits. The new platform marks the most significant change to Dunkin’ Donuts product lineup since the company launched espresso-based beverages in 2003.

In addition to Dunkin’ Donuts expansion, Dunkin’ Brands, the parent company of both Dunkin’ Donuts and Baskin-Robbins, is seeking qualified candidates to be part of an unprecedented growth campaign designed to expand Baskin-Robbins’ presence in various U.S. markets.

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 30 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.Dunkinfranchising.com.

*Details available in the Dunkin' Donuts Franchise Disclosure Document

If you would like more information about owning a donut franchise, go to www.franchiseworks.com.

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