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• • • FRANCHISE NEWS STORY • • •

Date: 4/27/2010
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Fruit Basket Franchise Edible Arrangements A Savvy Option For Florists Looking To Expand Their Gift-Giving Business.
FranchiseWorks.com | Fruit Basket Franchise Edible Arrangements A Savvy Option For Florists Looking To Expand Their Gift-Giving Business.

WALLINGFORD, CT – April 2010 - Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, is inviting florists to expand their business by adding an Edible Arrangements franchise to their business portfolio.  Tariq Farid, founder and CEO, started in the floral business when he was 17 years old and in 1999, created Edible Arrangements.  Since its inception the company has experienced exponential growth and now has over 940 locations worldwide.

“From my personal experience, these two businesses have strong delivery components and many other operational similarities making the addition of an Edible Arrangements franchise a natural fit for current florists,” said Tariq Farid, Founder and CEO, Edible Arrangements, Inc. “Our business models are very compatible as florists have a great understanding of the gift-giving industry, are accustomed to working with perishable products and recognize the schedule required to ensure success.”

Farid is recently the recipient of two Entrepreneur of the Year awards from the International Franchise Association and Ernst & Young in Metro New York.  He learned early that corporate support can make the difference between a struggling or thriving franchise.  It is for this reason that Edible Arrangements offers its franchisees comprehensive corporate and onsite level training, unparalleled technology, national brand recognition, extensive support and now, financing.

Individuals seeking to own and operate an individual Edible Arrangements franchise should posses a minimum liquidity of $60,000 and the ability to invest approximately $146,882 -$292,000.  Multi-unit store development plans, international master franchisee licenses and financing options are also available for qualified applicants.

“Our products which are not carried by mass market retailers offer outstanding value to consumers:  visual beauty, great taste and nutritional value, which would greatly compliment a florists existing enterprise portfolio,” said Farid.

Edible Arrangements experienced strong growth in 2009 with the opening of 74 new stores and franchise agreements for more than 85 locations in the U.S. and internationally.  As part of the company’s 2010 aggressive growth strategy, Edible Arrangements is seeking to add several new development agreements in the Pacific Northwest, Midwest, and other areas of the United States, while expanding its presence to India, Brazil, Mexico, Spain, Canada, South Africa, Singapore, and Egypt.

Since its inception, Edible Arrangements has earned countless accolades from the industry, including its ranking as first in its category by Entrepreneur Magazine’s Annual “Franchise 500” Ranking for the past five consecutive years.  In addition, the company has also ranked for six consecutive years in Inc. Magazine’s top 5,000 fastest growing privately-held companies.

About Edible Arrangements
Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT. by Tariq Farid, Edible Arrangements has been ranked first in its category by Entrepreneur Magazine’s Annual “Franchise 500” Ranking for the past five consecutive years. With over 900 locations operating or opening soon worldwide, Edible Arrangements is rapidly expanding across the United States, Canada, Puerto Rico, the United Kingdom, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, Turkey and Hong Kong.  Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at ediblearrangements.com. All franchise offerings are made only by Franchise Disclosure Document.

If you would like more information about owning a fruit basket franchise, go to www.franchiseworks.com.

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