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Date: 4/22/2010
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West Coast Franchise Expo Selects Sanderson & Associates, a Chicago-based PR Firm Specializing In Franchising, To Handle Franchise Trade Shows Publicity. | West Coast Franchise Expo Selects Sanderson & Associates, a Chicago-based PR Firm Specializing In Franchising, To Handle Franchise Trade Shows Publicity.

CHICAGO, April 2010 - Sanderson & Associates, a Chicago-based PR firm specializing in franchising, has been chosen by Paramus-based MFV Expositions to publicize its West Coast Franchise Expo which will take place November 5-7 at the Los Angeles Convention Center.

Sanderson & Associates, founded in 1984, is the first public relations firm to have specialized solely in franchise clients. The firm will use its expertise and media contacts to maximize exhibitors' exposure and drive traffic to the expo. "We've chosen Sanderson & Associates to promote the West Coast Franchise Expo because this public relations firm has a prior success record with us and is the oldest PR firm in franchising," said MFV Expositions President Tom Portesy. "We are confident they'll do an outstanding job of producing ROI for our exhibitors."

The West Coast Franchise Expo showcases franchise companies and helps them gain unprecedented exposure and interaction with potential investors. Investors will not only benefit from sampling products and services of franchise systems from all over the world but will also have the opportunity to attend informative seminars led by industry experts.

Also selected to implement marketing efforts and work in conjunction with Sanderson & Associates for the event is Burris, a marketing and communications firm headed up by former International Franchise Association staffer, Jack Burris.

"Our team will use its innovative ideas, thousands of media contacts and experience to generate buzz around the expo and bring prospective leads in," said Rhonda Sanderson, president of Sanderson & Associates. "The West Coast Franchise Expo offers unparalleled advantages to franchisors and investors alike."

Existing franchise exhibitors and potential franchise exhibitors should contact to share your growth plans on the West Coast and send your press kit to be included in interviews with the media. To exhibit, call (201) 881-1666 or e-mail

About Sanderson & Associates
Founded by Rhonda Sanderson in 1984, Sanderson & Associates is considered the premier public relations firm in franchising. They currently represent over 50 franchise clients and hundreds of franchisees.

If you would like more information about the West Coast Franchise Expo, go to

About was established in 1999 with the goal of providing qualified prospective entrepreneurs with the right franchise or business opportunity that meets his or her needs. We showcase hundreds of franchise and business opportunities in a variety of industries including new start-ups to established companies. also has information on franchise financing sources, business opportunity and franchise trade show schedules along with the latest franchise news. For additional franchise information visit the franchise blog -