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• • • FRANCHISE NEWS STORY • • •

Date: 4/20/2010
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Doughnut Franchise Dunkin' Donuts Announces Development Of 17 New Restaurant Franchises Across Florida.

FranchiseWorks.com | Doughnut Franchise Dunkin' Donuts Announces Development Of 17 New Restaurant Franchises Across Florida.

CANTON, MA (April 20, 2010) --Dunkin’ Donuts, America’s favorite every day, all-day stop for coffee and baked goods, announced today it has signed agreements with three franchisees to develop 17 new restaurant franchises in South Florida and Jacksonville over the next several years.  Dunkin’ Donuts franchise development throughout Florida is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain’s growth.

Two restaurant franchises will open throughout the state in 2011 with the remaining units scheduled to open by 2017.  Locations targeted for development include the following:

  • Ten units will be developed in the Northeast Dade, Doral-Hialeah and South Miami regions of Miami-Dade County by MMM Franchising Group Inc. with the first restaurant opening in 2011 and the remaining nine completed by 2017.  Marc Weinstein, operating partner will oversee all aspects of development. 
  • S. Gordon Restaurant Group, LLC, headed up by Stanley and Lenore Gordon, will open five units in Southeast Palm Beach County and Southwest Broward County. The first location is scheduled to open in 2011 and the remaining locations are scheduled to open by 2016.
  • Two restaurant franchises will be developed in Jacksonville by existing franchisee John Griffey.  One location will open in 2012 and the following in 2013.

“The Sunshine State is a priority growth market for Dunkin’ Donuts in 2010 and we’re excited to expand our footprint in South Florida and Jacksonville with two new and one existing franchisees,” said Grant Benson, CFE, vice president of franchising and market planning, Dunkin’ Brands, Inc.  “Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests’ everyday, and we’re confident our franchisees will cultivate lasting relationships and become an integral part of their respective Florida communities.”

Most recently, the company added six non-traditional locations along the Florida Turnpike travel plazas in addition to opening 13 locations at various airports and five units at universities throughout the state.

In addition to the development agreement mentioned above, Dunkin’ Donuts is seeking franchisees to develop restaurant franchises in Florida, specifically in Tampa, Orlando and Tallahassee.  Opportunities also exist throughout Atlanta, Washington, DC, Charlotte and Detroit.

To drive its expansion efforts, Dunkin’ Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets.  As a result, the company continues to expand with single and multi-unit franchise opportunities with no minimum unit requirements.

Ideally, franchisees should possess a minimum net worth of $500,000 and liquid assets of at least $250,000, but financial qualifications will vary based on the opportunity available by market.  This evolution of Dunkin’ Donuts’ franchise sales effort enables the brand to expand in markets more aggressively, while balancing its market penetration and maturity.

“The opening of these new restaurants will allow franchisees to continue to invest in their community by hiring from and being a part of the city in which they live and operate,” said Benson.

Building a solid network of restaurants within a market enables Dunkin’ Donuts to invest in a distribution model that provides a consistent, high-quality product guests expect “in the way and on the way” of their daily routines.  In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.

According to Benson, “Dunkin’ Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day.  Our recent and ongoing menu enhancements meet the needs of today’s on-the-go consumers, moving Dunkin’ Donuts beyond breakfast with high-quality food and beverage items available all day.”

Historically a doughnut and hot coffee chain, Dunkin’ Donuts has expanded its offering to include frozen and iced beverages, a full bakery assortment including bagels and muffins, breakfast sandwiches, and an all-day Oven-Toasted menu which includes flatbread sandwiches, hash browns and buttermilk biscuits. The new platform marks the most significant change to Dunkin’ Donuts product lineup since the company launched espresso-based beverages in 2003.

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 30 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.

If you would like more information about owning a doughnut franchise, go to www.franchiseworks.com.

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