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Date: 3/22/2010
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Property Damage Restoration Franchise PuroClean’s New Executive VP of Operations a Key Link in Company’s Evolution. | Property Damage Restoration Franchise PuroClean’s New Executive VP of Operations a Key Link in Company’s Evolution. Steve Leger Joins Nation’s Fastest Growing Property Damage Emergency Services Franchise.

Ft. Lauderdale, FL (March 22, 2010) – When a company seeks to rise to the top of its game, it has to bring on the best players to lead the team. Property damage restoration franchise PuroClean, continuing its quest to become the No. 1 choice of insurance companies for property damage emergency mitigation services for homes and commercial businesses, announced today it has appointed noted IT and operations specialist Steve Leger as Executive Vice President of Operations.

Leger, an information technology veteran with proven success in implementing systems that improve efficiencies between restoration companies like PuroClean and insurance carriers, will enhance PuroClean’s existing processes, technology and training to help franchise owners become more visible and better connected to the insurance industry.

He will work hand-in-hand with newly appointed CEO Lauren Reid to implement a strategic plan designed to make PuroClean the “go-to” restoration franchise company for large-scale natural disaster and catastrophic clean up projects, in addition to every day household property emergencies.

“More than 1,500 times each day, a homeowner calls their insurance company to file a property damage claim,” Leger said. “That’s just for everyday household emergencies, not including major natural catastrophic events. Insurance companies are paying out $5 billion a year for these claims. For vendors like PuroClean who provide necessary services to reduce the damage, there’s a tremendous opportunity. I’m excited to execute systems that will help PuroClean franchisees build on the core of their business.”

Leger’s extraordinary resume includes over 30 years in information technology, including three years with E.H. Boeckh, a supplier of building cost information, where he designed the first ever Windows-based property insurance industry software. The software linked restoration companies to insurance companies electronically, the first software of its kind to do so. Leger made the natural transition to Servpro, a leading restoration franchise company, where he implemented his program and assisted them in developing electronic relationships with over 300 insurance carriers nationwide.

PuroClean founder Rory O’Dwyer said, “Steve has unparalleled experience in information technology with systems that will launch PuroClean to the next generation of restoration. His bottom line is to assist in differentiating PuroClean from their competitors and making PuroClean a contender for national disaster relief.”

Last year alone, PuroClean opened 89 new franchise locations and reported more than $90 million in revenues, up from $68 million in 2008. Most impressive were sales gains at existing franchise locations, up an astounding 31 percent from 2008 to 2009. The company also debuted a new Canadian headquarters, opened its 300th franchise location and achieved the highest customer experience performance rating in the industry, with a 93 percent Net Promoter Score®.

Leger joins PuroClean as the company embarks on another major step, the construction of an Applied Structural Drying (ASD) Demonstration Facility. The new facility, set for completion later this year, will include a classroom, as well as a state-of-the-science flood house, where all franchise owners and their employees will receive practical application of IICRC guidelines in applied structural drying and smoke and soot remediation, within a controlled environment.  PuroClean Academy, the company’s official training school for franchise owners, has recently earned Approved School status from The Institute of Inspection, Cleaning and Restoration Certification (IICRC).

About PuroClean
Since its 2001 inception, PuroClean, the nation’s fastest growing franchise in the $212 billion property damage restoration industry, has grown to more than 300 franchise locations serving the U.S. and Canada. Known as the “Paramedics of Property Damage™” among insurance professionals and property owners, PuroClean certified technicians provide emergency services to restore properties damaged by water, fire, smoke, mold, and biohazard events. With 2009 system-wide revenues of more than $90 million, PuroClean continues to attract entrepreneurial-minded individuals looking for a personally and financially rewarding business opportunity in the recession-proof insurance property claims industry. Entrepreneur magazine ranked PuroClean #43 Fastest Growing, and #28 Top Home Based Franchise in its coveted 2009 Franchise 500®  ranking of top franchise companies in the world, while Inc. magazine ranked PuroClean 2,058 on its third annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies.

If you would like more information about owning a damage restoration franchise, go to

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