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Date: 11/2/2009
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Muscle Beach® Revolutionizes Fitness Industry With Bundling Service. | Muscle Beach® Revolutionizes Fitness Industry With Bundling Service.

Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to begin bundling their fitness services into an easy and affordable package for fitness clubs. Until now, a club has never been able to get branding, personal training, and group exercise all from the same source. Recognized as The Birthplace of Fitness®, the brand is the flagship of Multinational Brands, Inc., located in Wilbraham, Massachusetts.

Founder and Chairman, Daniel Tschirret, cites the communications industry, where the practice has become prevalent, saying, “You can get cable, phone, and internet service all from one company, for one low price. Now for the first time in our industry, you’ll be able to get the big three: branding, personal training, and group exercise, all from the industry leader, Muscle Beach®.”

Muscle Beach® franchises its prestigious brand to fitness clubs around the world. With the recent launch of its personal training and group exercise divisions, clubs will now be able to get all three services from one source. For those not able to get to the gym, the company plans to release its proprietary exercise programs on DVD and through infomercials.

According to Tschirret, his company is the first to offer this type of program. “Over the course of my 40 years in the business, I don’t think it’s even been done before. The reason being; most fitness club chains choose a name that contains the term fitness or gym, which limits the ability of their brand to diversify into other aspects of the industry.”

With the kind of strain that the economy has been under, club owners are looking for flexible solutions to stay ahead of the game. Tschirret says, “They’re turning to us in record numbers because they can now get everything that they need from one source, for one low price.”

To go along with a fitness club, entrepreneurs have the ability to add other Muscle Beach® branded businesses, like a tanning salon or sports nutrition store, so their growth and potential will never be limited.

Fitness clubs that would like covert to the brand, or add the company’s personal training or group exercise programs, should contact corporate headquarters at 413-242-1111 or through

About Muscle Beach®
Muscle Beach®, the flagship brand of Multinational Brands, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. Offering more fitness businesses than any other brand, Muscle Beach® stands alone as the world’s largest fitness entity.

If you would like more information about owning a Muscle Beach® fitness club, go to

About was established in 1999 with the goal of providing qualified prospective entrepreneurs with the right franchise or business opportunity that meets his or her needs. We showcase hundreds of franchise and business opportunities in a variety of industries including new start-ups to established companies. also has information on franchise financing sources, franchise and business opportunity trade show schedules along with the latest franchise news.