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Date: 10/20/2009
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Muscle Beach® Launches Group Exercise Division. | Muscle Beach® Launches Group Exercise Division.

Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added a group exercise division to its growing portfolio of fitness businesses. Muscle Beach, an American institution and fitness icon, has long been recognized as The Birthplace of Fitness®. Today, it stands as the flagship brand of Multinational Brands, Inc., located in Wilbraham, Massachusetts.

According to Founder and Chairman, Daniel Tschirret, “For eight decades our name has been synonymous with fitness excellence and we are now poised to become the industry leader in the design and development of exciting new group exercise programs.” The company intends to establish their service in fitness clubs all over the world.

They recently announced plans to begin bundling their fitness services into an easy and affordable package for clubs. Until now, a club has never been able to get branding, personal training, and group exercise all from the same source.

There’s an old adage that traffic starts with a brand that’s recognized and respected. According to Tschirret, “With a lineage spanning more than 75 years, there’s never been a fitness brand more recognized, respected, or trusted than ours. That’s why we’re getting rave reviews wherever we go. Clubs know that their members are more likely to accept a program from a proven source than they would something from an unknown, unproven one.”

Gaining the public’s trust and respect doesn’t happen overnight. Tschirret adds, “To win people over, it takes an illustrious history and a proven track record. When you’ve been around as long as we have, people automatically trust you. They instinctively know that they can rely on us for the freshest, most motivating and inspiring programs in the business.”

To compliment their in-club service, Muscle Beach® will also offer an in-club group exercise studio, along with a stand-alone studio. Their brand name will be available for use by freelance group exercise instructors as well.

Until now, no other fitness brand has ever been able to penetrate so many different aspects of the fitness industry. In addition to group exercise, Muscle Beach® has a vast collection of fitness businesses, the fastest growing of which are fitness clubs, personal training studios, sports nutrition stores, and tanning salons.

The company will continue to corporately expand its group exercise service across North America and plans to franchise in South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania. Qualified individuals or investment groups interested in developmental rights in these regions, or any fitness club that would like to institute the service, should contact corporate headquarters at 413-242-1111 or through

About Muscle Beach®
Muscle Beach®, the flagship brand of Multinational Brands, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. Offering more fitness businesses than any other brand, Muscle Beach® stands alone as the world’s largest fitness entity.

If you would like more information about owning a Muscle Beach® fitness club, go to

About was established in 1999 with the goal of providing qualified prospective entrepreneurs with the right franchise or business opportunity that meets his or her needs. We showcase hundreds of franchise and business opportunities in a variety of industries including new start-ups to established companies. also has information on franchise financing sources, franchise and business opportunity trade show schedules along with the latest franchise news.