Free Offer From

Sign Up For the Newsletter and Receive Our Free Consumer Guide to Buying a Franchise
Email Address:

No Thanks
Twitter FranchiseWorks    FaceBook FranchiseWorks    Pinterest FranchiseWorks
Bookmark and Share    FranchiseWorks RSS Feeds

  My Franchise Cart
Wednesday, 3/29/2017

Platinum Franchise
Gold Franchise
Silver Franchise

Business Opportunities
Multi-Unit Franchise
Home-Based Franchise
Franchises for Women

Resource Center
Visit the IFA web site
Industry Categories
Uptown Cheapskate Upscale Clothing Store Franchise. Gently Used Upscale Clothing Store Franchises Gently Used Is Big Business. Own an Uptown Cheapskate Franchise Store.
Russo's New York Pizza Franchise For Sale. Serving Authentic New York Style Pizza and Simple Italian Dishes. New York Pizzeria has experienced steady growth since the first restaurant in 1992. We invite you to find out how we set ourselves apart from other pizza franchise concepts. Sombrero Mexican Food Franchise For Sale. Open An Authentic Mexican Restaurant Franchise. Own Your Own Packaging and Shipping Business With A Postal Annex Franchise. Today, Today, PostalAnnex+ is one of America's largest franchise networks of retail shipping and business centers.

Date: 10/13/2009
More News Stories
Muscle Beach® Launches Personal Training Division | Muscle Beach® Launches Personal Training Division.

Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added a personal training division to its growing portfolio of fitness businesses. Muscle Beach, an American institution and fitness icon, has long been recognized as The Birthplace of Fitness®. Today, it stands as the flagship brand of Multinational Brands, Inc., located in Wilbraham, Massachusetts.

According to Founder and Chairman, Daniel Tschirret, “It’s a natural progression for us to enter this market segment. Our objective is to develop relationships with fitness clubs, both domestically and internationally, to bring our prestigious service directly to their members.”

There’s an old adage that traffic starts with a brand that’s recognized and respected. According to Tschirret, “With a lineage spanning more than 75 years, there’s never been a fitness brand more recognized, respected, or trusted than ours. Because of this owners have responded to our service with open arms, and their members have more readily accepted us than they would an unknown service.”

He goes on to say, “No matter where we go, it’s a win-win situation for everyone. Club owners can’t wait for us to set up and start. They know that partnering with us is the easiest way to attract new members and retain old ones. As The Most Trusted, Most Respected Name In Fitness™, we add instant credibility and give them a distinct competitive advantage over everyone else.”

Gaining the public’s trust and respect doesn’t happen overnight. Tschirret adds, “To win people over, it takes a long glorious history and a proven track record. When you’ve been around as long as we have, people automatically trust you. For decades, our name has been synonymous with fitness excellence, which is why our clients know that they will always receive superior service, accompanied by the highest standards in personal training.”

To go along with their in-club service, Muscle Beach® also offers a personal training studio, and provides use of their brand name to freelance personal trainers.

Until now, no other fitness brand has ever been able to penetrate so many different aspects of the fitness industry. In addition to personal training, Muscle Beach® has a vast collection of fitness businesses, the fastest growing of which are fitness clubs, sports nutrition stores, and tanning salons.

The company will continue to corporately expand its personal training service across North America and plans to franchise in South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania. Qualified individuals or investment groups interested in developmental rights in these regions, or any fitness club that would like to institute the service, should contact corporate headquarters at 413-242-1111 or through

About Muscle Beach®
Muscle Beach®, the flagship brand of Multinational Brands, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. Offering more fitness businesses than any other brand, Muscle Beach® stands alone as the world’s largest fitness entity.

If you would like more information about owning a Muscle Beach® fitness club, go to

About was established in 1999 with the goal of providing qualified prospective entrepreneurs with the right franchise or business opportunity that meets his or her needs. We showcase hundreds of franchise and business opportunities in a variety of industries including new start-ups to established companies. also has information on franchise financing sources, franchise and business opportunity trade show schedules along with the latest franchise news.