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• • • FRANCHISE NEWS STORY • • •

Date: 10/13/2009
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Muscle Beach® Launches Personal Training Division

FranchiseWorks.com | Muscle Beach® Launches Personal Training Division.

Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added a personal training division to its growing portfolio of fitness businesses. Muscle Beach, an American institution and fitness icon, has long been recognized as The Birthplace of Fitness®. Today, it stands as the flagship brand of Multinational Brands, Inc., located in Wilbraham, Massachusetts.

According to Founder and Chairman, Daniel Tschirret, “It’s a natural progression for us to enter this market segment. Our objective is to develop relationships with fitness clubs, both domestically and internationally, to bring our prestigious service directly to their members.”

There’s an old adage that traffic starts with a brand that’s recognized and respected. According to Tschirret, “With a lineage spanning more than 75 years, there’s never been a fitness brand more recognized, respected, or trusted than ours. Because of this owners have responded to our service with open arms, and their members have more readily accepted us than they would an unknown service.”

He goes on to say, “No matter where we go, it’s a win-win situation for everyone. Club owners can’t wait for us to set up and start. They know that partnering with us is the easiest way to attract new members and retain old ones. As The Most Trusted, Most Respected Name In Fitness™, we add instant credibility and give them a distinct competitive advantage over everyone else.”

Gaining the public’s trust and respect doesn’t happen overnight. Tschirret adds, “To win people over, it takes a long glorious history and a proven track record. When you’ve been around as long as we have, people automatically trust you. For decades, our name has been synonymous with fitness excellence, which is why our clients know that they will always receive superior service, accompanied by the highest standards in personal training.”

To go along with their in-club service, Muscle Beach® also offers a personal training studio, and provides use of their brand name to freelance personal trainers.

Until now, no other fitness brand has ever been able to penetrate so many different aspects of the fitness industry. In addition to personal training, Muscle Beach® has a vast collection of fitness businesses, the fastest growing of which are fitness clubs, sports nutrition stores, and tanning salons.

The company will continue to corporately expand its personal training service across North America and plans to franchise in South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania. Qualified individuals or investment groups interested in developmental rights in these regions, or any fitness club that would like to institute the service, should contact corporate headquarters at 413-242-1111 or through musclebeachbrand.com.

About Muscle Beach®
Muscle Beach®, the flagship brand of Multinational Brands, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. Offering more fitness businesses than any other brand, Muscle Beach® stands alone as the world’s largest fitness entity.

If you would like more information about owning a Muscle Beach® fitness club, go to www.franchiseworks.com

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