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Date: 8/5/2009
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Strategic Franchising Systems, Inc. Appoints Jeff Bevis as President and Chief Operating Officer.

Strategic Franchising Systems, Inc. Appoints Jeff Bevis as President and Chief Operating Officer. Franchise Executive to Expand Company Infrastructure, Build Brands | CINCINNATI (August 3, 2009) – Strategic Franchising Systems, Inc., which oversees some of the nation’s leading franchise brands, including Home Helpers, Direct Link, The Growth Coach, Fresh Coat, Caring Transitions and eTopDollar, announced today it has appointed Jeff Bevis as President and Chief Operating Officer.

Bevis, who most recently served as Principal of Renaissance Franchise Consulting, Inc., will be working closely with each brand president to enhance and grow each franchise system respectively while overseeing common franchise development, information technology, finance and legal services. He will also provide support to franchisees by further developing all areas of company infrastructure.

“Jeff Bevis has over 24 years of experience in franchise and entrepreneurial environments, making him the perfect choice to provide the support services, business development and strategic planning to the various franchise brands I have founded and oversee,” said Gary Green, CEO of Strategic Franchising Systems, Inc.  “Jeff will effectively communicate with the leadership teams across our brands to ensure we are sharing our best practices and are consistent in our approaches to the delivery of solutions.”

With an extensive and impressive background in the franchising industry, Bevis has proven he is an efficient and effective leader. Throughout his professional tenure, he has held executive positions with several leading franchise systems as well as served on panels and as a speaker for the International Franchise Association, authored strategic articles for franchise publications and presented on franchise topics at seminars and trade gatherings. His reputation for a unique and aggressive perspective coupled with his ability to build a successful franchise system will lay a strong foundation for the next phase of Strategic Franchising Systems, Inc.’s strategic growth.

“Strategic Franchising Systems, Inc. is the perfect opportunity to work with successful leadership teams across our various brands, such as Home Helpers, The Growth Coach, Fresh Coat and Caring Transitions,” Bevis said. “Our brands are well-positioned in each of our respective sectors for growth as well as to expand and enhance our support infrastructure in the years ahead.”

Bevis will be responsible for providing guidance and support to executive leadership teams at the following brands:

Home Helpers – the nation’s leading senior care franchise specializing in non-medical and personal care and companionship.
The Growth Coach – the only pure business coaching franchise system with the single purpose of helping drive the success and balance the lives of small business owners.
Fresh Coat – one of the painting industry’s first and fastest-growing professional interior painting franchises.
Caring Transitions - the country’s first national franchise concept specializing in senior moving and estate sale services.

In 2001, Bevis received his Certified Franchise Executive designation from the International Franchise Association in recognition of his completion of a rigorous certification program sponsored by the Association’s Educational Foundation.

About Strategic Franchising Systems Inc.
Formed by Gary Green in 1994, Strategic Franchising Systems, Inc. is a company developed to provide oversight and guidance to the companies he founded, which include leading brands Home Helpers, Direct Link, The Growth Coach, Fresh Coat, Caring Transitions and eTopDollar. These are some of the most successful franchise systems in North America and are in a variety of service-related industries, including senior services, business coaching, painting and online auctions. Combined, these companies have awarded over 3,000 franchises across North America, and have been recognized by many national publications including Entrepreneur Magazine, Starting Your Own Business, Franchise Times, The Wall Street Journal and Inc. Magazine as well as FOX Business News and CNN Financial News.

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