Gym Franchise, Retrofitness Announces Big Plans for Washington D.C. Expansion. 1980’s-Themed Gym Franchise Chain Announces Region-wide Growth Strategy; Plans Call for more than 17 New Locations Across the Area
Colts Neck, New Jersey – March 17, 2009 – Retrofitness, Inc., an awe-inspiring 1980’s-themed gym franchise chain, has announced plans to develop new health club franchises throughout the Washington D.C. DMA. Calling for at least 17 new locations during the next three years, Retrofitness will execute its growth strategy through a combination of company and franchisee owned locations.
Developing the Washington D.C. DMA market will significantly increase Retrofitness operations in the area, which currently includes one site under construction in Columbia-Jessup, Maryland.
At the present time, 17 sites have been identified for the region with one location in Columbia – Jessup slated to begin operations by the end of 2009. “Retrofitness has a robust growth plan that is aligned with strategic franchise and operating partners who are ready for expansion,” said Eric Casaburi, Founder and CEO of Retrofitness, Inc. “During a time when development has become stagnant for companies, we are offering new job opportunities to local consumers as well as a new business investment opportunity with a brand that has been built to weather both good and economic times. We look forward to offering consumers in the market an economical approach to a healthy lifestyle without compromising quality or value.”
In addition to the Washington-Metro area, Retrofitness will be focusing its growth for more fitness franchises in towns throughout Maryland and Virginia including Bowie, Clinton, District Heights, Frederick, Gaithersburg, Lanham, Laurel, Rockville, Centreville, Fairfax, Manassas, Springfield, Woodbridge, Alexandria, Arlington, Herndon, and McLean.
The anticipated business development indicates that Retrofitness and its franchisees will infuse upwards of $20 million into the Washington D.C. economy through local investments. Once complete, the expected 17-plus locations together will employ at least 250 people.
“We are bringing our distinctive brand to the Washington D.C. market and are armed and ready to offer consumers a fitness experience of a lifetime,” added Casaburi.
Retrofitness features an ambience unlike any other fitness club, appealing particularly to Generation Xers seeking an escape back to the days of big hair and tapered jeans at an affordable monthly rate of $19.99. Gyms feature retro-style color schemes, classic pop-culture 80s music and a ‘RetroTheatre’ where members can burn off calories on treadmills, recumbent bikes and ellipticals while watching famous 80s flicks such as Sixteen Candles and Ferris Bueller’s Day Off, as well as a full collection of more than 50 top-of-the-line strength equipment and cardio machines complete with individualized LCD television monitors.
“Our goal for members is to allow them to ‘exorcise’ their workout demons, while exercising in an environment that keeps them invigorated,” said Casaburi who is also a diehard glam band fan of Poison and Bon Jovi. “People forget they are working out at Retrofitness because they are having such a good time just being in one of our gyms.”
Casaburi, 34, owned his first gym at the age of 21. In 2004, he opened his first Retrofitness location – spurred by his passion for the fitness industry and his love affair with the 80s.
“I am our consumer,” Casaburi added. “A product of the 1980s, I show up to our gyms wearing checkered shoes, listening to hair bands on my MP3 player and get right into a dynamic workout session. I love reliving the 80s while taking advantage of modern day technology and state-of-the-art fitness equipment.”
While the overarching theme of the concept targets Gen Xers, Retrofitness attracts everyone from teens to baby boomers with its aggressive $19.99 pricing model and cardio and strength equipment that appeals to a variety of fitness enthusiasts. Membership rates are soaring at existing clubs while investors and entrepreneurs are ‘working out’ deals with Retrofitness at record rates. Currently operating 40 locations nationwide, Retrofitness’ aggressive franchise growth plans include opening an additional 450 locations during the next three years.
Retrofitness offers members a full-service RetroBlends juice bar serving drinks packed with a nutritional punch, providing franchisees an additional revenue stream. Personal training, tanning and locker rooms are among the amenities available at every Retrofitness location.
Each club is 10,000 to 15,000 square feet and contains about $400,000 worth of equipment. About 80 percent of Retrofitness gyms offer in-house chiropractic and childcare services. Potential investors need approximately $1 million to get a club up and running, which includes equipment, franchise fee and build-out costs. Retrofitness offers franchise investors a full suite of support services including: access to strategic leasing and financing partners, site selection, full staff training on-site or at Retro-University, ongoing operational assistance, sales consulting, architecture and marketing.
Founded in 2004 by Eric Casaburi, Retrofitness was created to provide an exciting and inviting environment for all levels of fitness enthusiasts. Each Retrofitness location is equipped with a full service fitness center including 60-100 plus pieces of equipment supplied by the leading manufacturer of equipment supply, Life Fitness. In addition to equipment, members can enjoy a RetroBlends Juice Bar, personal training services, tanning and a retro cardio movie theatre featuring famous 80’s flicks. The company currently has 39 clubs open and in operation, with an additional 80 locations under development.