FranchiseWorks.com | Marketing Franchise
Great American Deals Set to Soar in Second Half of 2014. Star Power and Community Bonds Position Hyper-Local Daily Deal Site for Amplified Franchise Growth
into Key U.S. Markets Keeping Local Businesses Bustling, More Cash in Consumers’ Pockets and Community-Based Organizations Funded.
BEVERLY HILLS, Calif. – Great American Deals is a modern marketing triple threat that is unquestionably on the cusp of extraordinary U.S. expansion.
The hyper-local daily deal business, which harnesses advanced web and email technologies to simplify savings for consumers and marketing for Main St. businesses, is building upon momentum from the first half of 2014 to expand even further throughout the nation. Blending proven marketing programs, huge consumer savings and remarkable neighborhood giveback opportunities, Great American deals hits on what matters most in communities across the country today.
“The strength of Great American Deals is grounded in the relationships formed within each community, driving consumers to neighborhood owned and operated retail locations and services,” said Michael Silber, CEO and founding partner of Great American Deals, who has successfully guided the company’s foray into franchising, opening 12 offices in its first 14 months of a strategic growth initiative. “Every community is unique and our franchisees know their communities better than bigger competitors. They are well connected with the best business and understand the purchasing tastes and habits of local residents.”
Before the end of 2014, development plans call for new Great American Deal franchises
to begin supporting several additional markets – opening 15 to 20 offices in the next five months throughout regions such as Northern California, Greater Phoenix and major Texas markets. Currently, Great American Deals operates in Southern California communities such as Huntington Beach, Long Beach, San Diego and Santa Clarita.
The neighborhoods benefiting from Great American deals are already seeing the positive impact of the company’s Give Back program. Through a donation system that is central to the business’ philosophy, one dollar from every daily deal sold through Great American Deals is donated to local schools, charities and community organizations selected directly by the consumer during the time of purchase. Plus, every time someone signs up to receive the daily deal site’s emails, the community-based organizations also have a chance to earn fundraising dollars. The program has already generated more than $175,000 in proceeds.
A key cog in the wheel that has Great American Deals rolling is legendary American game show host Pat Sajak. Sajak is a primary partner and brand ambassador putting his good fortune behind the fast-growth franchise
“I’ve never endorsed a product before, but there are so many aspects of the Great American Deals concept that have proven to be powerfully successful, so I am a big believer,” said Sajak. “This platform is an absolute win for businesses and consumers alike, and the charitable aspect of our sales model means a lot to me.”
These elements have catapulted Great American Deals into the consciousness of the communities it serves and created a buzz for the concept’s franchise opportunity.
Great American Deals is building strong momentum on a remarkable start to 2014 with the opening of a dozen new franchises across California in the first 14 months of franchising and increased revenue growth in nearly all its markets. The company sets itself apart from bigger daily deal platforms by offering hyper-local deals designed to keep consumers within the immediate neighborhood through building a network of connections between local business owners, consumers and franchisees.
Ideal for an entrepreneurial team in search of greater work-life balance, Great American Deals offers franchise investors a turnkey operation. The modest franchise fee of $35,000 comes without the traditional brick and mortar set up allowing businesses to be up and running overnight. The investment also includes marketing tools as well as ongoing marketing and operations support programs from the home office.
“This is a tremendous opportunity for individuals with sales and marketing backgrounds who are seeking a new career path,” said Silber. “Imagine being the engine behind a business that brings together members of your own neighborhood looking to discover both valuable discounts and find new quality local businesses to patronize.”
Silber started Great American Deals in California just one year ago, after launching Conejo Deals, an initial platform to assess the success of the newly designed business model with a hyper-local focus. Conejo Deals was so successful that it was named the “Conejo Valley Business of the Year.”
About Great American Deals
Great American Deals is the only hyper-local daily deal site franchise in the United States, empowering hometown entrepreneurial teams who want to connect even closer with their communities to: 1) offer local businesses effective marketing programs; 2) provide huge consumer savings; and 3) deliver remarkable neighborhood giveback opportunities. Based in Beverly Hills, Calif., Great American Deals franchisees have a competitive advantage over larger competitors given their knowledge of the neighborhoods they serve.
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