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Date: 3/29/2013
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Weight Loss Franchise Helps Hundreds of Americans Lose Weight | Weight Loss Franchise Helps Hundreds of Americans Lose Weight. Unique Weight Loss Franchising Company Pop Weight Loss Caters to the $20 Billion Weight Loss Industry.

FREEHOLD, N.J. – According to the Centers for Disease Control and Prevention (CDC), obesity affects approximately one third of the American population. While many Americans are latching onto diet plans to lose weight, a complete lifestyle change is what is needed for a long-term solution. Pop Weight Loss, a weight management and healthy lifestyle franchise, has experienced tremendous success creating a weight-loss-as-lifestyle-change program to help the rapidly escalating obesity epidemic plaguing American men, women and children today. The “Pop” in Pop Weight Loss stands for personal, online and professional. The program offers personalized one-on-one support, online weight loss counseling, recipes, tools and suggestions, and each client is given a team of professional nutritionists.

Formerly called A Better You Weight Management Centers, the company was founded in 2008 by Dr. Rebecca Cipriano, a board certified OB/GYN with a master’s degree in clinical nutrition, and her husband Dr. Joseph Cipriano. A unique program, Pop Weight Loss uses doctors or nutritionists to create a customized plan for each client. With two locations in New Jersey, the franchise plans to open 12 locations throughout the East Coast in 2013.

“We pride ourselves on giving every client his or her own 100-percent nutritionist-supervised weight loss program and a dedicated team – just like celebrities have,” says Dr. Rebecca Cipriano. “It is our goal to help clients make and keep new healthy habits, work exercise into their busy schedule, and educate them to think about food as fuel and not comfort.”

In 2013, Dr. Rebecca published the book with her father, Kenneth Herman, EdD, a clinical psychologist titled, Pop: Burst the Diet Bubble and Finally Lose Weight. The book provides a step-by-step plan for losing weight, and is essentially a mock-up of the Pop Weight Loss program. The book also discusses how Dr. Rebecca struggled with her own weight loss after pregnancy, which is a primary reason, in addition for her passion for health and wellness, why she created Pop Weight Loss.

The weight loss industry is a strong and growing industry estimated to bring in approximately $20 billion a year. Dr. Rebecca’s program is filling this weight loss need in New Jersey and has already helped hundreds of men, women and children lose tens of thousands of pounds.

The Pop Weight Loss franchise opportunity is open to both medical and non-medical professionals. The company offers two franchise models including an add-on model, where a franchisee may supplement the Pop Weight Loss program with its current business, and a stand-alone model that is based on a build-out between 800 – 1,000 square feet. The estimated total investment, including the franchise fee, is between $50,000 – 150,000 depending on the franchise model.

About Pop Weight Loss
Founded in 2008 by Dr. Rebecca Cipriano, a board-certified OB/GYN with a master’s degree in clinical nutrition, Pop Weight Loss is a personal weight management solution that uses a lifestyle change to create lasting results. Composed of a team of nutritionists, Pop Weight Loss provides clients with a customized nutrition and fitness plan designed to suit each clients’ needs. Pop Weight Loss provides clients with one-on-one support to not just lose weight, but actually master a healthy and fit life in which weight is no longer an issue.

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