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• • • FRANCHISE NEWS STORY • • •

Date: 3/29/2013
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Auto Repair Franchise Honest-1 Auto Care Becomes Only Auto Care Franchising Concept Ranked On Franchise Business Review’s Annual Satisfaction List.
FranchiseWorks.com | Auto Repair Franchise Honest-1 Auto Care Becomes Only Auto Care Franchising Concept Ranked On Franchise Business Review’s Annual Satisfaction List. Success Fuels Auto Care Company to Open 15 New Units In 2013 As Part Of Franchises Expansion Plans.

SCOTTSDALE, AZ – Honest-1 Auto Care (Honest-1), the only national full-service auto care company that is 100 percent ESA® Certified Eco-Friendly, today announced its inclusion in the eighth annual Franchise Business Review's 2013 Franchise Satisfaction Awards (FBR50). The FBR50 is the only awards program to rank companies based solely on actual franchise satisfaction.

The list, which was based on a survey of more than 26,000 franchisees representing over 350 franchise brands, put Honest-1 at number 25 for brands with less than 50 units, making it the only auto care company on that list. The auto care company, backed by system-wide sales growth in 2012 up 35 percent, an unheard of growth rate for the auto care industry, retains a 76.2 percent satisfaction rating amongst its network of franchisees, well above the 2012 industry average of 67.4 percent.

“We are thrilled to be chosen as one of Franchise Business Review’s FBR50 this year as it helps validate the principles that make Honest-1 tick,” said Rissy Sutherland, COO of Honest-1 Auto Care. “The only way to grow as an organization is to provide your staff with the resources and leadership necessary to excel. In 2013, the scope of our growth positions us to take our company to the next level.”

Franchise Business Review’s survey includes 33 benchmark questions relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle and other demographic characteristics. Collectively, these findings put Honest-1 on the list.

Aiming to fix the auto care customer experience, Honest-1 took the time to re-define how the entire experience should look and feel, from the customer service members at the front desk to the waiting areas and top-quality amenities available while customers wait. The Honest-1 franchise is not only the best option for all consumer bases who need all scopes of service work, from basic oil changes to full transmission diagnostics and complete auto repair services, but one that any car owner would feel comfortable spending time in. Plus, Honest-1 utilizes technology to review repairs with their customers by showing the customer their vehicle and service issue in 3D interface so that they can visually see their vehicle needs, and not just hear it from their customer service manager.

Over the past year, Honest-1 has signed development deals for 90 units through an aggressive Region Developer (RD) concept. In 2013, the RD’s signed into the system are working to develop a minimum of 15 units in five major markets.

“For us, we see a synergy between franchisee satisfaction and location growth,” said Chip Baranowski, Vice President of Franchise Development for Honest-1 Auto Care.  “Our nationwide footprint is pretty diversified, but we know now is the time to strategize our next growth objective. With locations in the Southwest, Northwest, the Rockies, Midwest and East Coast, we are primed to develop additional locations throughout the country.”

Honest-1 Auto Care franchise plans to expand into markets around the country including, Phoenix, Atlanta, Nashville, Indianapolis, Miami, Orlando, Raleigh, Charlotte, Michigan, Minneapolis, Salt Lake City, Las Vegas, Denver, and many others.

ABOUT HONEST-1 AUTO CARE
Honest-1 Auto Care is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1 leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care services such as their eco-friendly fluid lines,  ECO TuneUp® and ECO Oil Change® options. In addition to its high environmental standards, Honest-1 has a very unique customer-centric approach to the auto care industry providing centers that are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, an HD TV and complimentary beverage stations. Honest-1 was ranked 321 in Entrepreneur magazine's 2013 "Franchise 500" and ranked 338 in the magazine's 2011 "Franchise 500" list. Additionally, Honest-1 ranked as one of the top companies in the 2011 and 2012 Lube and Oil News "Top Oil Change-Plus Chains" and in the 2013 “HOT 100 FRANCHISE LIST” by Red Hot Franchises.com.

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