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• • • FRANCHISE NEWS STORY • • •

Date: 3/20/2013
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Oil & Lube Franchise Jiffy Lube® International Recognizes Atlantic Coast Enterprises, LLC as Franchisee of the Year
FranchiseWorks.com | Oil & Lube Franchise Jiffy Lube® International Recognizes Atlantic Coast Enterprises, LLC as Franchisee of the Year.

HOUSTON, March 2013 ? Jiffy Lube® International recently named Atlantic Coast Enterprises, LLC(ACE) as Franchise of the Year. The owner and operator of 50 Jiffy Lube® service centers in Tampa, Miami and West Palm Beach, Florida as well as Myrtle Beach, South Carolina, ACE was recognized for its fierce dedication to the Jiffy Lube system, willingness to help lead and drive innovation and ability to continuously provide an excellent customer experience.  The prestigious Franchisee of the Year award is presented annually to the Jiffy Lube franchisee who best exemplifies the brand and demonstrates ongoing commitment, support, strength and integrity.

“ACE embodies the values and attributes that are core to the Jiffy Lube brand, especially when it comes to delivering an exceptional customer experience each and every day,” said Stu Crum, president of Jiffy Lube International. “One of the service center managers literally jogs out to greet every customer as they drive up – that is true passion for the job. I am delighted to recognize Al Chance, Steve Allison, Dan Ramras and the entire ACE team for their outstanding performance.”

ACE earned this outstanding honor for its ongoing dedication to the Jiffy Lube brand, including:

Taking a leadership role in testing new products and services for the Jiffy Lube system Implementing an internal customer feedback survey program with a personalized “thank you” message Serving as a member of the Jiffy Lube Association of Franchisees National Advertising Board Offering Customer Service Advisor training classes and instructor-led training classes for service center employees.

Conducting quarterly classroom training for management in the areas of customer service, inventory management, people management and operations Implementing a robust “Management in Training” program “This national recognition is an honor. We have owned and operated Jiffy Lube service centers since 2008 and are extremely passionate about providing our customers with an outstanding experience,” said Al Chance, CEO of ACE.

Steve Allison, President of ACE, added “We have a great team. Each and every ACE employee goes above and beyond to embody the Jiffy Lube brand and help customers Leave Worry Behind when it comes to maintaining their vehicle.” 

About Atlantic Coast Enterprises, LLC
Atlantic Coast Enterprises, LLC (ACE) is a Jiffy Lube franchisee formed by the partnership of veteran lube operators Al Chance and Steve Allison, who together have over half a century of experience in the fast lube industry. With 50 stores in Florida and the Carolinas, ACE is one of the largest franchisee companies in the Jiffy Lube network. The company currently has over 600 employees, and continues to grow by hiring and developing the best talent in the industry. Visit www.acejiffylube.com to learn more about ACE, locations and services.

About Jiffy Lube International, Inc.
Jiffy Lube International Inc. (“Jiffy Lube”), with more than 2,000 franchise service centers across North America, serves 22 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company.

About Shell Oil Company
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 90,000 employees in more than 80 countries.  We deliver a diverse range of energy solutions and petrochemicals to customers worldwide.  These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice.  We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use.  In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner. For more information, visit www.shell.us.

Notes to Editors

Cautionary Note:
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2011 (available at www.shell.com/investor and www.sec.gov ). These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, March 14, 2013. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

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