FranchiseWorks.com | Wing Franchise
Wingstop Lands In Russia, Signs Master Franchise
Agreement with Baxtor Limited to open 50 Locations, Beginning in Moscow.
RICHARDSON, Texas – Wingstop, the award-winning chicken wing franchise
chain with more than 530 locations throughout the U.S. and Mexico, has signed a master development agreement to expand its international presence into Russia.
The agreement with Baxtor Limited is for 50 Wingstop restaurants to be opened throughout Russia over the next 10 years. The first location is expected to open in Moscow by the end of 2013.
Aurelian Global Holdings, an independent financial services boutique, served as the exclusive advisor on the agreement.
“We are thrilled to announce another international development milestone for Wingstop,” said Dave Vernon, Chief Development Office at Wingstop. “Baxtor Limited is a very strong franchise
group with a tremendous operations team, and Aurelian Global Holdings has a proven track record for developing brands overseas. They will make a perfect partner for developing the Winstop brand throughout Russia.”
Internationally, Wingstop currently has 14 locations open in Mexico, and a master agreement for 120 stores to be opened in the next decade.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 530 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion.
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