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Date: 7/11/2012
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Franchise Veteran Paul Wartman named by Primary Color as Senior Vice President of Franchisor Development. |  Franchise Veteran Paul Wartman named by Primary Color as Senior Vice President of Franchisor Development.  Former franchise development specialist for Fresh Enterprises, Paul Wartman joins the Primary Color team to launch their new franchise group division and expand Primary Color’s offerings to the franchise market.

Costa Mesa, California - Primary Color, a full service print solutions company based out of Orange County, CA and Los Angeles County, CA, has acquired the services of Paul Wartman as Senior Vice President of Franchisor Development. Mr. Wartman will be responsible for development of Primary Color’s franchise business by offering an array of integrated media solutions.

Utilizing his extensive franchise expertise, Mr. Wartman’s focus at Primary Color will be working with franchise companies and their corporate marketing teams to implement Primary Color’s integrated media solutions. These solutions will link corporate marketing, field marketing, franchisors, and franchisees with Primary Color’s customized print manufacturing, fulfillment and distribution, all of which takes place under one roof.

Mr. Wartman will share with Franchise Companies his insights as to how to execute national campaigns that protect brand integrity while also providing localized, flexible marketing tools to dispersed users.

Prior to joining Primary Color Mr. Wartman oversaw franchise development for Fresh Enterprises, Inc., franchisor of Baja Fresh, La Salsa, and Canyons Burger Company. Mr. Wartman has also worked with RedBrick Pizza Worldwide, Inc. and Golden Spoon Frozen Yogurt, Inc., as a consultant advising them on their international and domestic franchise development.

Paul Wartman has specialized in domestic and international franchise development as a franchisor and master franchisee since he transitioned out of being a full-time attorney. Mr. Wartman received his J.D. from Temple University Law School in Philadelphia.

About Primary Color:
Primary Color was established in 1985. A commitment to print innovation and service has positioned Primary as an industry leading, comprehensive provider of world-class marketing communication products and services. By focusing on technology, Primary Color analyzes traditional workflows, recommends improvements and develops and implements modern, systems-driven, print solutions. Primary Color provides a turnkey service across all pre-media, print and web-based technologies to simplify marketing execution.

Primary Color has been certified as a G7 Master Printer and is a FSC and 3M certified manufacturing facility. Visit Primary Color at

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