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Quaker Steak & Lube® Wins 2012 MenuMasters Award. Successful LTO Earns Rapidly Growing Chain Top Honors at 2012 NRA Show.
SHARON, PA. – May 2012 – The national casual-dining franchise
Quaker Steak & Lube®, known for its Best Wings USA, has added MenuMasters award-winner to its impressive list of accomplishments. At the recent 15th annual ceremony hosted by Nation's Restaurant News, the magazine's editorial staff honored Quaker Steak & Lube with the "Best Limited-Time Offering" award for its “Shake Wrap & Roll” promotion of its new drinks, wraps and sandwiches.
"Our Shake Wrap & Roll promotion is such an exciting example of what Quaker Steak & Lube can do with a creative, talented team and great-tasting, quality food," said John Longstreet, president and chief executive officer, Quaker Steak & Lube. "The operational success of the promotion was very impressive, and now to be recognized for a coveted industry award alongside so many iconic brands has us revved up even more."
Launched in April 2011, the four-month menu was created by The Lube® to showcase new and healthful options and menu choices beyond its popular chicken wings. Four sandwiches were introduced, infused with some of the chain’s 20 signature wing sauces to create sweet, spicy, tangy and crunchy tastes. BBQ O-Ring Cheesesteak and Jalapeño Chicken BLT Wrap are two from the promotion that earned a permanent place on the menu.
The "shake" portion of the offer featured five mixed drinks served in embossed “Bar Jars” with lids, which were hand-shaken as they were delivered to the table adding enthusiasm and increasing guests’ awareness of the cocktail menu. Guests were also encouraged to keep their Bar Jars as a souvenir of their memorable dining experience.
Shake Wrap & Roll brought additional excitement to The Lube's menu, broadening its appeal with new, healthful favorites and tasty, eye-catching drinks. Both new and existing markets for the chain benefited from the buzz and a marketing campaign that included TV, email, point-of-purchase displays, online and social media activities.
"As we continue our rapid, strategic growth, we are committed to our brand promise of quality food and memorable dining experiences," said Longstreet. "Innovation got us where we are today, and we will keep building on our successes and introducing new favorites to inspire our franchise
partners and welcome our guests."
Quaker Steak & Lube has become one of the fastest-growing restaurant franchise
chains in the country and has won hundreds of national and international awards for its wings and 20 different wing sauces. The company experienced significant growth in 2011, opening six new restaurants and signing franchise agreements to develop more than 35 locations in the U.S. over the next several years. Currently, Quaker Steak & Lube® has 48 locations in 15 states and Canada with plans to open 12 new restaurants this year in Northern New Jersey, Upstate New York, New England, North Carolina, South Caroling, Kentucky, Virginia, the Dakotas and Texas.
About Quaker Steak & Lube®:
Founded in 1974 and built in an abandoned gas station in Sharon, Pa., the original Quaker Steak & Lube® began as a cook-your-own steak restaurant, before expanding to over 40 locations throughout the United States and Canada. The unique décor, including race cars suspended from the ceilings, motorcycles, Corvettes and gas station memorabilia, combined with the crave-able food and high-octane events has afforded The Lube® a cult-like fan following. Today, Quaker Steak & Lube® has become one of the fastest-growing restaurant chains in the country, and has won hundreds of national and international awards for its wings and 20 different wing sauces.
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