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Date: 1/10/2012
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Health and Wellness Franchise Star Wellness To Add 10 New Franchises and Enter New Markets In 2012. | Health and Wellness Franchise Star Wellness To Add 10 New Franchises and Enter New Markets In 2012. Growth to be accomplished through franchising; Texas and Southwest is first focus.

EULESS, Texas (Jan. 2012) -- As businesses nationwide increasingly turn to preventive care and wellness programs as a way to control spiraling health care costs, Star Wellness is positioning itself to meet that growing demand by opening as many as 10 new franchises in the coming year.

The growth will be accomplished primarily through franchising, beginning in Texas and the Southwest then expanding throughout the U.S. with a goal of opening 100 new franchises within four years.

Star Wellness currently offers wellness and preventive care screening services to more than 230 businesses, local governments and school systems in 20 states. In October, Star Wellness franchise veteran Michael Manor was named CEO of Star Wellness Franchising to spearhead the growth. The first franchise agreement was signed within three months and begins servicing clients this month.

“Businesses and organizations recognize that preventive care is one way to significantly control health care costs and create healthier employees in the process,” said Manor. “The demand for our services has never been higher, so now is the time to expand our reach beyond current markets.”

Franchises are awarded based on market population as well as the number of businesses and school systems. The Star Wellness franchise can be operated from home for the first two years. Although the bulk of their business comes from corporations and organizations, franchisees are encouraged to open an outside office their third year to handle referrals and to make their affordable screening services available directly to individuals, including those who are uninsured or underinsured.

Manor said Star Wellness is especially interested in nurses, EMS and other health care professionals as potential franchisees although industry experience is not necessary.

“We are attractive because it’s possible to get into business for much less expense than most franchises,” said Manor. “And our franchisees are providing a service that is helping people and in some cases actually saving lives.”

Star Wellness was founded by former computer programmer, Johnette van Eeden who realized that a lot of time and money was being spent on fitness and wellness programs, but no one was monitoring the effectiveness of those programs.

Using credit cards to purchase equipment, van Eeden began offering cholesterol testing and other medical screenings at fitness centers, health food stores as well as for businesses, municipalities and organizations. Because of demand, she began to focus entirely on businesses and organizations and today Star Wellness serves more than 230 clients throughout Texas and over 20 other states.

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