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• • • FRANCHISE NEWS STORY • • •

Date: 5/18/2011
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Local Marketing and Advertising Franchising Company Welcomemat Services Announces Growth Plans for Asheville
FranchiseWorks.com | Local Marketing and Advertising Franchise Welcomemat Services Announces Growth Plans for Asheville. Company founder to host business seminar at University of North Carolina on May 18, 2011.

ASHEVILLE, N.C.– (May 2011) – Welcomemat Services, the nation’s leading franchise system specializing in helping businesses turn new movers into loyal customers, has announced expansion into Asheville, North Carolina.

The announcement stems from a larger, regional development plan that will open a substantial amount of new Welcomemat Services franchises throughout North Carolina during the next several years. Currently, the company is a staple in Charlotte, North Carolina, where they have developed a loyal following of small and regional businesses that have used the company’s services to help build stronger relationships with their customers while increasing revenues and client retention for nearly a decade.

“A key impetus behind our expansion into Asheville is the success that we have has experienced serving clients in the Charlotte area,” said Mattingly. “Welcomemat Services offers businesses the right tools to help build stronger relationships with their customers that create loyal fans for many years to come. We look forward to developing the brand in Asheville and beyond.”

To demonstrate its commitment to expanding in the Asheville market, company founder and president, Brian Mattingly, will also be in town on Wednesday, May 18, 2011 at the University of North Carolina Asheville’s campus to host a free educational business seminar that will focus on franchising and the Welcomemat Services business opportunity. The seminar will be held in room HU-221.

The WelcomematTM loyalty program delivers a gift certificate package of sophisticated invitations to new movers that may be redeemed at local restaurants, salons, medical practices and auto service centers. Welcomemat Services is the first and only loyalty marketing platform designed for local businesses to employ proprietary technology that enables new mover information to be bar-coded into every invitation. The barcode information not only allows small businesses the ability to track response of their marketing dollars, but also gives them insight into the moving population in their area.

“While online deal sites continue to steadily grow, they are not creating the necessary relationship between consumers and businesses to help small business owners thrive and maintain customers for the long run,” added Mattingly.

To augment the company’s growth, Welcomemat Services is seeking sales-savvy individuals to develop the local Welcomemat networking and own their share of a brand that is creating the next revolution in local, technology-based marketing. The average cost to purchase a Welcomemat Services territory ranges from $49,900 to $77,050, which includes a franchise fee of $35,000. Franchise owners are not required to have industry experience, but should have solid sales and networking skills in order to effectively build relationships with advertiser clients.

About Welcomemat Services
Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program. Unique in the estimated $133 billion local advertising market, Welcomemat Services uses specialized, patent-pending technology to store and log customer demographics for use by the local companies it supports. Welcomemat Services has 12 company owned units and began franchising in Q4 of 2010.

If you would like more information about owning an advertising franchise, go to http://www.franchiseworks.com.

About www.FranchiseWorks.com 
FranchiseWorks.com was established in 1999 with the goal of providing qualified prospective entrepreneurs with the right franchise or business opportunity that meets his or her needs. We showcase hundreds of franchise and business opportunities in a variety of industries including new start-ups to established companies. www.FranchiseWorks.com also has information on franchise financing sources, business opportunity and franchise trade show schedules along with the latest franchise news. For additional franchise information visit http://www.franchiseworks.com or the franchise blog - http://franchiseworks.blogspot.com. To attend the free business seminar or to learn more about Welcomemat Services, please contact Brian Mattingly at 404-841-2226 or visit www.welcomematfranchising.com.