FranchiseWorks.com | Ice Cream Franchise
Company Häagen-Dazs Shops Serves Up Free Scoop of Flavor. Popular Ice Cream Franchise
Brand Gives Free Scoops to Public, Launches Social Media Flavor Ambassador Campaign.
MINNEAPOLIS (May 2011) – As if warm weather wasn’t already enough reason to celebrate, the Häagen-Dazs® brand, known for its all-natural, super premium ice cream, today announced it will host a free flavor day for customers visiting any participating Häagen-Dazs shop location nationwide.
On Tuesday, May 10, from 4 p.m. to 8 p.m., the Häagen-Dazs brand is encouraging consumers to round-up friends and family members to stop by and enjoy a scoop of any flavor on the house. With more than 250 shop locations nationwide, the well-known brand will also use the day to officially launch its search for a Häagen-Dazs Flavor Ambassador, a title and duty that comes with many fun-filled perks and freebies.
“May is a time when communities across the nation start to say so long to winter woes and hello to the sweet sound of summer,” said Dawn Uremovich, president of Häagen-Dazs Shops. “We wanted to create a fun-filled afternoon that gets people out of their houses and we couldn’t think of a better way than to entice them with a free scoop of ice cream.”
For loyal fans of the brand interested in becoming the Häagen-Dazs Shops’ Flavor Ambassador, participants can visit www.facebook.com/haagendazsshops
and upload a video explaining why they should be honored with the prestigious title. A panel of judges from the company will award one lucky winner free ice cream for a year as well as the opportunity to provide feedback on prospective new flavors, a blog spot on the e-club newsletter and much more.
“The Häagen-Dazs brand values its customers and what better way to give back and engage our fans than by offering them an opportunity to become a flavor ambassador,” added Uremovich. “We look forward to seeing and reviewing all the creative videos and posts as we set out to find the ultimate flavor ambassador.”
About Häagen-Dazs Shops
The first Häagen-Dazs Shop opened in 1976, giving consumers a new outlet for Häagen-Dazs all-natural super-premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 250 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products.
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