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• • • FRANCHISE NEWS STORY • • •

Date: 3/25/2011
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Fast Food Franchising Revolution
FranchiseWorks.com | Fast Food Franchising Revolution. Health-Oriented Energy Kitchen Signs Franchise Agreement for Three Local Restaurants; Franchise Veteran Looks to Further Develop Nation’s Capital.

NEW YORK – The battle against the bulge in our nation’s capital is officially underway as Energy Kitchen, a Manhattan-based fast-casual chain whose health-centric menu features no menu item that exceeds 500 calories, announces the signing of an area development agreement for three restaurants in Washington, D.C.

The local development will target downtown Washington, D.C., and be led by franchise veteran Jimmy Fragoyannis, one of five partners owning nine Five Guys Burgers and Fries throughout Montgomery County, Md.

“It’s an exciting time for us as we build momentum and take big steps towards our expansion goal,” said Anthony Leone, Founder and President of Energy Kitchen, adding that the local growth is part of an aggressive expansion plan calling for 1,000 of the calorie-conscious eateries nationwide over the next decade. “The wealth of brand development knowledge and franchise experience Jimmy brings to Energy Kitchen puts us in a great position for success in our nation’s capital.”

With a customer list that reads like a “Who’s Who” of Hollywood – including Hugh Jackman, Nicole Kidman, Paula Abdul, Uma Thurman and New York Met David Wright, among others – Energy Kitchen is introducing a new era of healthy eating with its nutritious and convenient meal choices. Providing low-calorie, low-fat, tasty eats that are good for you, Energy Kitchen invites its customers to eat healthy without sacrificing taste. Nothing on the menu is over 500 calories, everything grilled, baked or steamed, and full-calorie sodas aren’t even an option.

Energy Kitchen caters to the on-the-go consumer, serving healthy and tasty burgers and wraps such as the Buffalo Chicken Burger (384 calories), Thai Chicken Wrap (433 calories) of grilled chicken breast, carrots, baked chinese noodles, and cucumbers topped with spicy peanut sauce, and the California Wrap (370 calories) which combines hummus, guacamole, roasted red peppers and cucumbers inside a whole wheat wrap, among others. The brand pairs meals with a varied list of nutritional sides, including steamed garden vegetables, baked homestyle potatoes and grilled asparagus salad, and also offers smoothies, salads, full entrees and healthy snacks.

“The notion of healthy, low-calorie fast food in the mind of today’s consumer is almost unimaginable, but Energy Kitchen is making it a reality,” said Fragoyannis. “I couldn’t be more excited about teaming up with one of today’s hottest restaurant concepts and revolutionizing the fast food scene in Washington, D.C.” 

About Energy Kitchen
Founded by Anthony Leone and partner Randy Schechter in 2003, Manhattan-based Energy Kitchen is a healthy, fast-casual restaurant that provides nutritious and convenient meal choices by offering low-calorie, low-fat, burgers, wraps, salads, and smoothies. Everything on the menu is 500 calories or less and is grilled, baked or steamed, never fried, and cooked to order. Behind the strength of a 2008 investment partnership with Mike Repole, the co-founder of Vitaminwater which sold to Coca-Cola for $4.1 billion, Energy Kitchen has already grown the concept to 10 restaurants throughout the greater New York metropolitan area and recently launched a national expansion plan calling for 1,000 locations in the next 10 years.

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