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Date: 3/1/2011
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Hand & Stone Massage and Facial Spa Franchises to Grow Exponentially in Northern New Jersey | Massage Franchise Hand & Stone Massage and Facial Spa to Grow Exponentially in Northern New Jersey. With Spa Services at 30% Less Than Pricey Luxury Spas, North Jersey Will Soon have  Many More Locations to Choose From.

Hamilton, NJ – Looking to double its store count nationwide by the end of 2011, Hand & Stone Massage and Facial Spa has just signed its largest multi-unit franchise deal in its history.  Jeff and Ken Silbert, a brother franchisee team, will lead the development of 10 new locations in North Jersey beginning in 2011.

“North Jersey is a critical piece of our development strategy to ensure we make Hand & Stone a dominant name in the Northeast,” said Todd Leff, CEO and President of Hand & Stone. “Our presence in South Jersey is building with 12 open locations, now we need to saturate North Jersey and this deal, along with several already in development in the market, will put us well on our way.”

The Silberts come from a strong business background where Ken was a senior managing partner with Accenture and Jeff leads his own advisory firm helping ambitious business owners scale their companies.  With decades of combined business experience and different strengths, the brothers desired to go into business together.  Ken will use his operations experience to guide them while Jeff will focus on business development for Hand & Stone.

“I work every day with ambitious business owners interested in scaling their companies,” said Jeff Silbert. “With Hand & Stone, I’ll have the opportunity to apply my knowledge of scaling companies by opening 10 locations in partnership with my brother Ken over the span of the next five years – an ambitious and exciting business goal.”

Proving that spa services aren’t just for the rich and famous anymore, the new Hand & Stone locations will erase what once was considered a penchant of the affluent by offering services to all levels of consumers.

While the typical massage client used to have to track down a freelance massage therapist, schedule an appointment days in advance, and pay over $100 for a one-hour treatment, most Hand & Stone clients book their appointments on the same day as service and pay 30 percent less than the traditional hourly rate.  Better yet, when they sign up for a one-session-per-month plan, they end up paying around $60 per visit.

The average customer isn't a wealthy socialite with nothing better to do, she's a 42-year-old female with an annual household income of $65,000, has children and loves to shop at Target and Kohls.  With that busy, overscheduled lifestyle, it’s not surprising that the number one reason clients visit Hand and Stone is for stress reduction.  Hand & Stone's clientele is roughly 70 percent female, 30 percent male, with an increasing number of male patrons.

As massage spas become more mainstream in the health care industry, Hand & Stone stays at the top of the game by adding locations and services to keep the brand fresh. That strategy has proven to be successful, as the addition of facials and waxing to the services roster has boosted the average comparable store sales by over 40 percent during this past year, in a very tough economic environment.  After awarding a record 40 new franchises in 2010, Leff expects to sign another 50 new franchisees to the Hand & Stone system this year, each one investing a total of around $325,000,  including franchise fees, to outfit a suburban, strip-mall location with space for at least 10 massage rooms.

"Twenty-two percent of Americans got a massage in 2009, and that figure is growing.  As massage becomes a more integrated part of health care, we see this business achieving even wider-spread growth and longevity," said Leff.

Hand & Stone is a 40-plus unit massage and facial spa with a mission to bring massage and massage services to the masses, tapping into the “day-cation market segment.  Launched in 2005 by a passionate physical therapist, John Marco and now led by franchise veteran Todd Leff, Hand & Stone now has locations in 12 states and Canada with plans to open an additional 40 locations by the end of 2011.

If you would like more information about owning a massage franchise, go to

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