Twitter FranchiseWorks    FaceBook FranchiseWorks    Pinterest FranchiseWorks
Bookmark and Share    FranchiseWorks RSS Feeds

  My Franchise Cart
Franchise Search
Make selections, click Search

Area of Interest:



Franchise, Franchises for Sale and Franchising Opportunities on Franchise Works

Finance Your Business      Business Opportunities Multi-Unit Franchise Home-Based Franchise Franchises for Women
Premium Sponsors
Preferred HealthStaff Franchise For Sale. Home Care Franchise & Medical Staffing Franchise That Goes Above & Beyond. We provide staffing solutions to health care institutions such as nursing homes. Our home care franchise opportunities provide you the opportunity to run your own business.           Yogurtland Frozen Yogurt Franchise. Join Our Culture of Success. Yogurtland has redefined the Frozen Yogurt category through a simple, innovative self-serve operating platform built to maximize franchisee success and sustain long-term growth.           A Buyer's Choice Home Inspections Franchise. Join The Fastest Growing Home Inspection Franchise Today. A work from home franchise opportunity with A Buyer’s Choice Home Inspections offers you the chance to change careers, own your own business.           AlphaGraphics Digital Printing, Design and Copy Services Franchise.  Join A Leading Franchise of Digital Printing Design and Document Services Centers.  Our business centers report the highest average sales in the print franchise industry, over $1.3 million per year*. Your success depends on you--your drive, initiative and commitment.           Redhouse Bagels Franchise For Sale. A Bagel Franchise The Whole Family Will Love. Redhouse Bagels Franchise, We Make & Bake Our Bagels Fresh Daily. Total Net Gross Revenue: $655,070 in 2013*. You can achieve a great work-life balance since Redhouse Bagels is open until just 2 p.m. daily!
Most Recent Franchise News
View all news stories          FranchiseWorks RSS Feeds
Franchise BLOG

Michael Martuza Discusses His New Book, "The Franchise Rules"
Published on 10/13/2014
Michael Martuza is the owner of FranNet New England and the author of recently released The Franchise Rules: Find a great franchise that ‘fits’ your goals, skills, and budget. As a franchise consultant, Mike works with individuals considering business ownership to match them with franchise businesses in the local market. The book (paperback, ISBN 978-1500615734, $5.99) is the culmination of “rules” he’s gathered over his career to help others discover their ideal business opportunity.

What made you decide to write The Franchise Rules?
While working with clients, I continually come across the same situations and questions. Everyone tends to get hung up on similar issues, so I thought I would write about the underlying guidelines that I recommend clients follow when considering franchise ownership. Not only does it help me as a consultant, but it helps the client be better prepared and educated when they begin their investigation.

Much of the book's content was taken from my franchise business ownership seminars, which feature three basic rules. The book expands on that idea and is really a culmination of all of the rules I’ve figured out over my years of doing this.

How long did the book take you?
Three to four months.

What was your writing process?
I had all of these thoughts and stories I wanted to tell to clients before they began to look at a specific franchise. Prior to outlining the book, I really had to consider how to organize it. How do I make it easy to read and follow?

The book is formulated along the lines of a client’s thought process, beginning with what a client should do or how they should decide if a franchise is the right opportunity. And finally, how best to approach the due diligence process.

I would say 90 percent of the effort was in the organizing and editing. The goal was to provide a lot of great information in a very easy to read book.

How did the title come about?
I was sitting there with this list in my hand thinking about how best to get readers/potential clients to really understand that finding a great franchise is a step-by-step process. It occurred to me that this wasn’t just a list or a process, but for the most part "rules" that should always be followed. I think the title really sums up the contents of this book.

Your first rule, “Don’t Do Anything Stupid,” is pretty blunt. What was the inspiration behind that?
I often talk about people who end up making emotional buying decisions. What I mean are those potential business owners who, without doing any research, think “I want to be in this type of business because …” or “I saw this concept when I was on vacation and it worked there.” I stress that it’s important to inform them so they know what they’re doing and what they’re getting into.

It’s the first rule and phrased that way, because I don’t want readers to rush into a buying decision. Read the book. Read all of the book, and come away better educated on the process before making any decisions.

If there were one thing you would want readers to take away from The Franchise Rules, what would it be?
Utilize experts. They can help the potential franchise owner find the right opportunity; something that will ‘fit’ their goals, skills and budget.

How do these rules come into play when you’re working with clients at FranNet? 
Before a client comes in for a consult they are required (call it homework) to read the book. If they have attended a seminar, I will give it to them in person, otherwise I send it (via Amazon Prime) immediately after a Personal Franchise Assessment (PFA) review call. It takes about two hours to read, so if they are serious about looking at franchises, there is no excuse.

It’s great prep work. Not only does it help educate clients on the process they’re about to start, but it sets expectations and commitments for both parties.

Where can The Franchise Rules be purchased?
The book is available on Amazon, both in electronic ($2.99) and paperback ($5.99) versions.
Franchise Spotlight

Franchise Interview

Executive Spotlight Interview with Rob Goggins, COO of Great Clips

Q: Tell us a little about your brand.

A: Rob Goggins: Great Clips has been in business for 32 years. We provide more than 90 million quality haircuts per year to men, women and children throughout 165 markets in the U.S. and Canada. We do this through a network of 3,600 salons - all owned by franchisees.

Even though we're the biggest, Great Clips is also the fastest growing hair salon franchise in the world. We are consistently ranked among the top 50 franchise concepts in Entrepreneur magazine's Franchise 500; selected as a Top 10 franchise by Fortune magazine; and highlighted as a Top 200 franchise organization by Franchise Times (#86). We just completed our 40th straight quarter of same-store comparable sales growth.

Franchise Tip

Can You Still Become a Millionaire in Franchising?
Franchising is more than just an engine that has driven entrepreneurism this century – it’s the vehicle that has given many of us the chance to reach that Great American Dream of independence, security and for some great wealth. And, while the opportunity exists, and thousands of franchisees, franchisors and suppliers to the industry have reached that magical seven figure net worth – most won’t. But a formidable number of millionaires today trace their emergence into financial freedom to franchising because they either had a great idea upon which to build a franchise system or were fortunate enough to discover and join the right franchise system.   more...
Featured Franchises

Executive Image Building Services Franchise. Join One of Today’s Top Building Service Franchises. Low Investment Commercial Building Services, Cleaning, and Landscape Franchise. We fill the need of property managers, building managers.Own Your Own Packaging and Shipping Business With A Postal Annex Franchise. Today, PostalAnnex+ is one of America's largest franchise networks of retail shipping and business centers.Handyman Connection Home Repair Franchise.  The Original Home Improvement Specialists.  Handyman Connection is part of the high demand, high growth home improvement services industry.
Pak Mail Franchise Opportunity. Own Your Own Packaging and Shipping Franchise! Join Pak Mail, a premier packing, shipping, and business solutions franchise. A single Pak Mail franchise is many things to many people. To residential customers, Pak Mail is a full service packing, shipping, mailing and moving resource.Hokulia Shave Ice Franchise For Sale. Ride The Wave Of A Real Hawaiian Shaved Ice Franchise. A Low Cost Franchise With Great Sales Potential. You will be working with a company that brings you the most authentic Hawaiian Shave Ice product on the mainland.WG Storage & Delivery Franchise. Join The World's Finest Storage & Delivery Franchise. Setting the Standard for Excellence in Storage, Delivery & Relocation Services.
Industry Spotlight

Russo's New York Pizza Franchise For Sale. Serving Authentic New York Style Pizza and Simple Italian Dishes. New York Pizzeria has experienced steady growth since the first restaurant in 1992. We invite you to find out how we set ourselves apart from other pizza franchise concepts.
Food & Restaurant Franchises
Are you looking for Food Franchise or Restaurant Franchise For Sale? Food and restaurants are one of the largest segments in franchising. Your choices in this high-demand franchise category include fast food franchises, pizza franchises, sub sandwich and hoagie franchises, food catering franchises, burger franchises, restaurants, smoothie franchises, frozen yogurt franchises and cupcake franchises. Food franchise opportunities or food-related franchise businesses make up an industry projected to have $632 billion in sales in 2012. Click on the logo of one of the food and restaurant franchise opportunities to learn more.

Learn more about the Food & Restaurants industry
Resource Center

More Franchise News View all news stories          FranchiseWorks RSS Feeds
New Franchises
Platinum Franchises
Sophie's Cuban Cuisine® Restaurant Franchise. Fast Casual Authentic Cuban Restaurant Franchise. Bring An Authentic Cuban Food Franchise To Your Community.

KidsPark Hourly Childcare Franchise. Own a Unique Preschool and Childcare Franchise. Childcare As Unique As A Snowflake. Our hourly centers for preschool and school age children provide childcare without reservations.

Closets By Design Franchise Opportunity.  Enjoy Our Growing $2 Billion+ Industry! As an industry leader since 1982, we've built our reputation on our commitment to unmatched customer service and total customer satisfaction.

Yummy Cupcakes Franchise Opportunities. Enjoy The Yummy Benefits of Owning a Cupcake Franchise. Your Complete Cupcake Business Solution. We've developed a solid and successful business model. We are confident that owning a Yummy Cupcakes franchise is a tremendous opportunity.

Pronto Insurance Franchise. Own A Top Franchise For Hispanics and Minorities*. Pronto. It’s Our Name And Our Promise.™ We are a full-service retail department dedicated to providing affordable insurance and financial products.

Professor Egghead Science Academy Franchise. Low Cost Children’s Education Franchise. Open A Kids Science Franchise Today. Professor Egghead Science Academy (PESA) fosters a passion for education and awesomeness!

ActionCOACH Business Coaching Franchise. Join The Dominant Global Leader In The Business Coaching Industry.

Uptown Cheapskate Upscale Clothing Store Franchise. Gently Used Upscale Clothing Store Franchises Gently Used Is Big Business. Own an Uptown Cheapskate Franchise Store.

Dunkin’ Donuts Franchise Opportunities. Franchise Opportunities Brewing! Why Franchise with Dunkin’ Donuts? Over 6700 franchise restaurants in the U.S.

AlphaGraphics Digital Printing, Design and Copy Services Franchise.  Join A Leading Franchise of Digital Printing Design and Document Services Centers.  Our business centers report the highest average sales in the print franchise industry, over $1.3 million per year*. Your success depends on you--your drive, initiative and commitment.

Pop-A-Lock Locksmith Franchise. Unlock Your Potential - Join the Leading Locksmith Franchise. Pop-A-Lock is the largest and most successful mobile locksmith service provider in America. The Pop-A-Lock Franchise Advantage. Let The Pop-A-Lock Franchise Be Your Key To Success.

Our Town America Franchise Opportunity. Welcoming New Movers Is A Profitable Tradition. Our Town America direct mail franchise is the nations Premiere Welcoming Organization. Since 1972.

Executive Image Building Services Franchise. Join One of Today’s Top Building Service Franchises. Low Investment Commercial Building Services, Cleaning, and Landscape Franchise. We fill the need of property managers, building managers.

G.J. Gardner Homes Building Franchise For Sale. 3rd Fastest Growing Franchise Worldwide. G.J. Gardner Homes is Your Home Building Franchise Opportunity. Become a part of G.J. Gardner Homes, the building franchise company that is expanding across the globe.

Medi-Weightloss® Franchises For Sale. Own The Weight loss Franchise That Works. Our Top Tier Franchise Owners Generate $963,250 Of Gross Annual Revenue.*

Sweet Lorraine’s Fabulous Mac n’ Cheez! Franchise. We Really Used Our Noodle To Create This Unique Franchise Concept. Use Your Noodle! A Mac n’ Cheez! Restaurant Franchise Is A Smart Investment.
Business Opportunities
USA for Health Claims Medical Billing Business Opportunity.  Take Control of Your Future... Start Your Own Medical Billing Business Today!

Mailbox and Business Center Developers offers you the best opportunity to become a MAILBOX STORE BUSINESS OWNER. Mailbox and Business Center Developers Complete Turnkey Package only $84,900.

Frozen Yogurt Store Developers. Open A Frozen Yogurt Store Business. Join The Highly Profitable, Self-Serve Frozen Yogurt Industry. Frozen Yogurt Store Developers is not a franchise, but we do offer every support and service that franchises provide - and more - for the life of your business.

The Murphy Bed Trainers Business. Own & Operate Your Own Home Based Business. Low-Cost Business Opportunity. We help people who want to own their own Murphy wall bed business. This is NOT a franchise!

PooPrints Pet Service Business. Start a Pet Business with PooPrints. Permanent Dog Waste Management Business. The High-Tech, Mess-Free Pet Waste Solution Your Customers Need!

Concrete Coatings Decorative Concrete Business. Own A Low-Cost Concrete Coatings Cement Installation Business. While several construction trades are down, the decorative concrete industry has been on a steady path of growth.
Email address: